There’s no rest for the wicked as Google announced its latest broad core algorithm update earlier this year in January – the January 2020 Core Update. As we head further into February, more and more businesses and web masters are noticing the true impact of this update, so there’s no better time than now to make sure that your website is up to scratch. As a leading digital content marketing we’re taking a closer look at how you can utilise your sites content and how to make sure the design of your site doesn’t get in the way, here.
Content Is King
When it comes to staying up to date with Google’s algorithm updates, one trend remains highly prominent: valuable content. Content is just one element that can help to set your website apart from your competitors, helping you to deliver the right message to your target audience. This is especially true as Google’s infamous algorithm starts to focus more on content and less about what mattered the most in the past. We’re sharing some of our top tips, below!
- Identify your target audience
- Develop a content marketing strategy based on your research
- Get creative to showcase your brand
- Ensure your content is as interactive as it can be
- Try broadening the reach of your content by integrating other forms of digital marketing
Other Forms Of Content
The content that you have on your website doesn’t necessarily have to be the words on the page, as there are a number of other types of content that can help to boost your sites appeal. Visual content such as images and video can also help to boost the content available on your website and is an effective way to engage users and distribute important messages. Other forms of content include:
- Case studies
- Downloadable checklists
Good Design Can Strengthen Your Message
We’ve all heard of the quote “a picture is worth a thousand words” and in a number of cases, this is true. When it comes to keeping on top of Google’s latest algorithm updates, you should keep the design elements of your website in mind. Your website will create an impression of your brand which will then be used to capture the attention of the user. A good web design will engage the user, prompting them to read your taglines and other information on the site in order to make a purchasing decision.
Utilise Social Media To Promote Your Website
Social media is also a great way to promote your content and even though it is not a part of Google’s algorithm or the latest broad core algorithm update, it can help to make sure that you get the most from each piece of content published. Through sharing your content on social media, you can generate more traffic to your website, helping to improve your ranking. However, it is important to make sure that the traffic is related to an increase in engagement – otherwise you’re not attracting the right target audience! If this is the case, it may be worth rethinking what content you are sharing and what value this has to your target audience.
Improve Your Sites Relevance
In order to break through the noise, you need to find new ways to improve your sites relevance. You ultimately need to make sure that each phrase that you use appears on the right page, in the right place. This will help to indicate its relevance, improving your rankings through no more than a click of a button. Other ways you can improve your sites relevance include publishing high-quality relevant content that is updated on a regular basis and using alt tags and ensuring that your website is link worthy.
With so much chatter in the SEO world, keeping up to date with what the experts are saying about the latest broad core algorithm updates can be challenging. However, but keeping each of these aspects in mind, you can work ahead of the next algorithm update and ensure that your site doesn’t become Google’s or any other search engines next target. How do you plan to prepare for Google’s next algorithm update?