As 2022 comes to a close, it’s time to take a look back at some of the best beauty brands that made the biggest impact on the year. Many beauty brands and their iconic products rose to popularity this year thanks to beauty influencers on social media sites such as Instagram, TikTok, and YouTube. Here are some of the top brands that made getting a flawless face of makeup as easy as getting a customized motorbike with dyna fairing aftermarket parts.
Many people know Selena Gomez as an iconic actress, singer, and philanthropist, but she is also the founder of Rare Beauty. The brand became an instant bestseller at Sephora thanks to viral videos on TikTok and YouTube praising products like its liquid blush and cream bronzer. Rare Beauty has also received acclaim for its philanthropic mission, as the brand actively donates a portion of all proceeds to charities around the world that are near and dear to Gomez’s heart. With new products set to launch throughout 2023, Rare Beauty is set to remain one of the most popular cosmetic brands available on the market.
Another singer-turned beauty entrepreneur is Lady Gaga, who originally launched Haus Labs in 2019. This year, however, the makeup line underwent a rebrand, which emphasized the importance of clean beauty and environmentally conscious packaging, and began being carried in physical stores such as Sephora. Haus Labs introduced their foundation and concealer products which went viral on social media for their diverse shade range and blendable formula. The brand has only grown in popularity since its rebranding and release in Sephora stores around the world, and is expected to expand in the coming year.
For fans of clean beauty and minimal makeup looks, Kosas is one of the best brands on the market. Available online and at Sephora, Kosas is already known for its makeup products that blend skincare and makeup and prioritize products that are actually good for your skin. The brand’s best selling product is their under eye concealer, which is available in a diverse range of ultra-blendable shades, as well as their tinted brow gel that is able to perfectly mimic the look of a natural brow. Kosas continues to roll out new products alongside their classics, making them a brand to watch in 2023.