Getting your business seen online can seem like a really difficult task with marketing and technical abbreviations and initials everywhere: SEO, PPC, CPM, CPC! It doesn’t need to be a daunting task though, and there are ways to list your business online that are uncomplicated and can help to boost your brand’s profile to those who need your products or services.
The Top 10 Online Business Directories are all listed here, and it’s worth you listing your business is on each for maximum exposure.
You guessed this one, right? Listing your business with Google will allow your premises to be highlighted with a picture and contact details in the right-hand side of relevant search results for your industry, area, name or niche.
Bing is the second most popular search engine in the world, and the default for many who are less tech-savvy (and use it through Internet Explorer). These internet users are likely to click through to the first business they see, so make sure it’s yours!
8% of all internet searches are made on Yahoo, which is still a huge chunk. Many businesses only bother with Google and Bing, so you’re more likely to stand out from the crowd on Yahoo.
Yelp includes crowd-sourced reviews for businesses and attracts a high level of user loyalty. Manage your presence here well, and you’ll benefit greatly from it.
Even if you don’t intend on managing a Facebook page often, listing a business page on the site contributes to your Google ranking and allows social media users to find you quickly and easily.
- Better Business Bureau
Primarily US-focused but with some international branches, the BBB looks to promote marketplace trust and empowered consumerism. Be part of the movement!
- Angie’s List
There’s over 10 million verified business reviews on Angie’s List so your brand may already be listed without your knowledge. Even if it isn’t, it’s important for you to have visibility over your presence here so that when you do, you can manage them and your wider reputation in the best possible way.
MerchantCircle is a social media network for small businesses and is a great way to not only get the word out about your company but also to suss out the competition. There’s free marketing tools on here that you can use, too.
Listing your business on LinkedIn is underrated. Users can find you, tag you, contact you through the platform and list you as an employer. Even if it’s just used for the latter, your logo will still be out and about all over the place… for free!
The Yellow Pages is no longer a physical fixture in most households, but it has moved online. You don’t need to list in both and it’s free to list online.
Listing on each of the above will help improve your exposure online and should only take a few minutes of your time. So, what are you waiting for? Get your brand name on as many top online business directories as possible!