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The Easiest Way to Develop an App. Short Guide for Aspiring Entrepreneurs

The Easiest Way to Develop an App. Short Guide for Aspiring Entrepreneurs

What are the most frequently asked questions we receive from entrepreneurs in our mobile app development company?

1) How to start app development?

2) What’s more efficient – in-house or remote team?

3) What platform (Android or iOS) is better for my business?

4) How to make app development cheaper?

These are only a few issues we face every day. Actually, it’s nice that people take an interest in mobile development, but the first question they have to ask themselves is “Why do I need a mobile app?”. If the answer is “because my competitor has one”, you are doing it wrong. You don’t need to participate in the race of app and create one more identical mobile solution. Think about your company – what you really need is to increase sales or optimize business processes. Concentrate on the efficiency of the solution.

1) Will my app be popular and useful?

An average customer uses about 20 apps a month. But how to know if you will be on the list? Let’s face the truth – if you’re a concrete manufacturer it’s unlikely app will skyrocket your revenue, so you’d better invest your funds in other marketing strategies. With small restaurants and online shops, the things are easier.

2) What profit will I get?

The price of app development should be paid off by the profit you get from it. In other case investing into app development is unreasonable. If you plan to sell your app, mind the budget for promotion – ads, digital marketing, etc. Your future sales are to cover it too. Also, it’s important to know that app is not developed once and for all. You need to maintain and update them from time to time; this will be one more item in your budget.

With these important issues solved you can start app development process.

What to begin with?

Here you come to the next crossroads – choose between in-house team or outsource the project to a third party. If your business isn’t tech related, there is no point in hiring a whole IT department to create one app. In this case addressing to a mobile app development company is a smart and efficient solution that will save your time and money. However, in case you want to update the app regularly, hiring in-house developers makes sense. The third option is to outsource app development itself, and hire a specialist to further maintain it.

What you need to know before addressing a vendor?

1) Be precise with your needs and demands. Even if you speak the same language, it doesn’t guarantee that your imagination works the same. So, the more details you provide, the better.

2) Ask the departments dealing with customers to collect user’s needs, complaints, and suggestions. If you develop an app to manage your in-house processes, your employees are the direct consumers of your product, so ask them how to make their lives better.

3) Choose the best platform – Android or iOS (or maybe it can be a cross-platform app). Here are some tips:

– if your target audience lives in the USA or Western Europe, iOS is preferable, while there are more Android users in Asia.

– to develop an iOS app, you need Objective-C or Swift developers whose hourly rates are quite high. Android uses Java programming language, which is cheaper as well as the very Android device itself (if you are going to use it inside of the company and buy equipment).

–  Android has lots of devices so creating the responsive design suitable for all of them won’t be an easy task.

5) Find out if the vendors provide the services you need, ask them about portfolio and relevant experience. You also need to know if the outsourcing company helps with publishing and promoting apps and if they can provide testing and technical support.

How to cut expenses for app development?

Before developing an app, you’d collected the data on the most required functions. Start with this. Although it increases the time you need for development, you’ll get the chance to test your app with the customers to know their initial opinion. Thus, you’ll make the necessary improvements on the early stages and avoid possible mistakes in the future. And the same with platforms – don’t put all eggs into one basket, create a native app for one platform and ask for the community feedback. Feedbacks give you an idea about the changes you need in order to make your product more attractive for users. When everything goes ok, add the second platform.

In Google Play you can invite users for alfa and beta testing of the app. The final release won’t include the feedbacks they left during testing.

About Emma Gilbert

Working in the marketing industry since 2002. This blog is one of my hobbies.

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