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Tag Archives: Principles

Web Style Guide, 3rd edition: Basic Design Principles for Creating Web Sites

ISBN13: 9780300137378 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Click here to view our Condition Guide and Shipping Prices Product DescriptionConsistently praised in earlier editions as the best volume on classic elements of web site design, Web Style Guide, now in its Third Edition, continues its tradition of emphasis on fundamentals. Focusing on the needs of web site designers in corporations, government, nonprofit organizations, and academic institutions, the book explains established design principles and how they apply in web design projects in which information design, interface design, and efficient search and navigation are of primary concern. New in ... Read More »

Principles of Web Design

Product DescriptionThe ultimate guide to Web site design, Principles of Web Design, Fourth Edition leads you through the entire Web site creation process, from start to finish, while developing and enhancing your HTML, CSS, and visual design skills along the way. You’ll begin by learning about the Web design environment and the principles of sound Web design, continue to planning site layout and navigation, and progress to Web typography, colors and images, working with CSS, and more. Updated to include the latest Web design technologies and trends, this Fourth Edition features all-new sections on Web accessibility, standards-based coding, and CSS ... Read More »

The Principles of Beautiful Web Design

Product DescriptionTired of making web sites that work absolutely perfectly but just don’t look nice? If so, then The Principles of Beautiful Web Design is for you. A simple, easy-to-follow guide, illustrated with plenty of full-color examples, this book will lead you through the process of creating great designs from start to finish. Good design principles are not rocket science, and using the information contained in this book will help you create stunning web sites. Understand the design process, from discovery to implementation Understand what makes “good design” Developing pleasing layouts using grids, the rule of thirds, balance and symmetry ... Read More »

Advertising: Principles and Practice

Product DescriptionFor Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness…. More >> Advertising: Principles and Practice Read More »