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Tag Archives: Planning

Advertising Media Planning, Sixth Edition

Product DescriptionThe bible of media planning for more than 25 years, Advertising Media Planning teaches the fundamentals of planning, purchasing, and evaluating the effectiveness of advertising. It also emphasizes today’s rapid proliferation of media choices. This new edition covers the increasing use of nontraditional and interactive media, including interactive television and the Internet. … More >> Advertising Media Planning, Sixth Edition Read More »

Truth, Lies and Advertising : The Art of Account Planning

Product DescriptionJudging by all the press it’s received lately, account planning must be the biggest thing to hit American advertising since Doyle Dane Bernbach’s Volkswagen campaign. Agencies are falling over each other to establish account planning departments and arm themselves with what Jay Chiat of Chiat/Day once described as “the best new business tool ever invented.” Despite this enthusiasm, account planning remains shrouded in mystery. Is it, as Chiat suggested, merely a tool for attracting new clients? Or is it, as many critics have suggested, no more than traditional consumer research dressed up in new clothes? In the first book ... Read More »

Communicating Design: Developing Web Site Documentation for Design and Planning

ISBN13: 9780321392350 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Click here to view our Condition Guide and Shipping Prices Product DescriptionMost discussion about Web design seems to focus on the creative process, yet turning concept into reality requires a strong set of deliverables—the documentation (concept model, site maps, usability reports, and more) that serves as the primary communication tool between designers and customers. Here at last is a guide devoted to just that topic. Combining quick tips for improving deliverables with in-depth discussions of presentation and risk mitigation techniques, author Dan Brown shows you how to make ... Read More »

Finance and Financial Planning

Finance means providing funds for business or it is a branch of economics which also refers to the concepts of time,money,risk and other assets. In a Business management, finance is a most important characteristic as business and finance are interrelated. One can achieve its goal by choosing the correct financial instruments. Financial planning is essential for both the individual and an organization to ensure a secure future. Personal financial decisions may involve paying for education, insurance policies, and income tax management, investing and savings accounts. Personal finance is used to avoid burden and life become enjoyable, if getting it from ... Read More »