Tuesday , 23 July 2019
Breaking News
Home » Tag Archives: Lies

Tag Archives: Lies

Buyology: Truth and Lies About Why We Buy

ISBN13: 9780385523882 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Click here to view our Condition Guide and Shipping Prices Product DescriptionHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the ... Read More »

Truth, Lies and Advertising : The Art of Account Planning

Product DescriptionJudging by all the press it’s received lately, account planning must be the biggest thing to hit American advertising since Doyle Dane Bernbach’s Volkswagen campaign. Agencies are falling over each other to establish account planning departments and arm themselves with what Jay Chiat of Chiat/Day once described as “the best new business tool ever invented.” Despite this enthusiasm, account planning remains shrouded in mystery. Is it, as Chiat suggested, merely a tool for attracting new clients? Or is it, as many critics have suggested, no more than traditional consumer research dressed up in new clothes? In the first book ... Read More »