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Advertising; an important marketing feature

Advertising is very different from personal selling. In personal selling, the customer is guided by a sales person, but in advertising the advertisement is shown to the customer and the decision is in the hands of the customer. Therefore, advertising may be called written personal selling. Thus, advertising is very effective for all kinds of products. Thus, every company must use television advertising to advertise their products. Television advertising is the most preferred way to advertise these days. Thus, every business entrepreneur must take interest in television advertising. Commercials are big sellers and the most important part of television advertising. ... Read More »