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Tag Archives: Common

Search Engine Optimization – 10 Common Mistakes to Avoid

Every website, large small and in between needs traffic. There is absolutely no point in having the best looking, most interesting website in the world if nobody ever visits it. Your aim is to get a steady stream of visitors to your website and transform them into customers. To get the steady stream of visitors to your website, you need to make sure the website is visible to the search engines. This process is called Search Engine Optimization (SEO). Failure to attend to search engine optimization is the equivalent of opening an amazingly decorated, well-stocked shop and keeping the blinds ... Read More »

Financing Your Small Business: From SBA Loans and Credit Cards to Common Stock and Partnership Interests

Product DescriptionSecure your business’s future using the right SBA loan, bank loan or equity financing for you. When it comes to your chances of receiving financing and doing it right, Financing Your Small Business provides you with all the answers you need. It helps you find ways to combine various types of financing and shows you how to get the money you need. Learn: How to get a bank loanHow to make a better presentation How to get attention with your business plan How to choose professionalsHow to value your businessHow to determine your investors’ statusHow to avoid securities law ... Read More »

Creativity and Common Sense in Non-consumer Advertising

by Philip Yaffe “I know that half the money I spend on advertising is wasted. The problem is, I don’t know which half.” This succinct resume of the advertiser’s dilemma is often attributed to John Wanamaker, the department store pioneer. Some people prefer to give the credit to Henry Ford, the automobile pioneer, or other favorite business giants. Whoever said it first, it is certain that it has been said thousand and thousand of times since. The significance of the observation is nothing short of astounding. These are people whose business is investing and harvesting financial assets, yet when it ... Read More »

Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition

ISBN13: 9780321344755 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Click here to view our Condition Guide and Shipping Prices Product DescriptionFive years and more than 100,000 copies after it was first published, it’s hard to imagine anyone working in Web design who hasn’t read Steve Krug’s “instant classic” on Web usability, but people are still discovering it every day.  In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike.  Don’t be surprised if it completely changes ... Read More »