Buying or leasing an existing website can be a very effective and relatively easy way to make your business or company’s online presence known. As you have probably already realised, having a website and being able to be found on the internet are important factors of your business success, so it makes sense to utilise an already successful and functional website for your own business.
There are actually many people out there who buy websites much like people buy investment properties – sites which are structurally sound, but have room for improvement and once they’re spruced up a little they have the ability to turn a profit once again. Online, this profit is found through adding ads to investment websites, upping the traffic to those sites and then reaping the rewards from the advertising.
However, if you are looking for a website for your own business or as an investment, the basic structure you need and the additions you will make are very similar and here’s how to go about it. First decide whether you are looking for a website which is simply informative, or one which also allows for visitors to shop online, this will also be determined by the sort of business you run as some products and most services cannot be purchased over the internet anyway.
An online store is one of the major structural aspects of a website you are looking to buy and much the same way you would lean towards an investment property with a new kitchen rather than a daggy lime green one, so too is it easier to build and adapt an existing online store, rather than establish the security, shopping carts and payment options from scratch.
The remaining work website investors will put into a newly purchased site is regarding its search engine optimisation. However, when you are looking to purchase a website for your business, it is important to remember that a lot of what can be detrimental to a website’s optimisation, can actually have to do with web design.
Search engine optimisation is not only about adding the right number of the right keywords to a website and expecting Google to see this as SEO. The website’s design, the programming, the layout and even the server systems can all affect that website’s optimisation and if you’re unsure how to check on any or all of these things before purchasing a website, have an SEO expert check out behind the scenes, because you don’t want to have to go knocking through walls later.
As with any investment there are pitfalls and surprises which can cost you a lot of time and money down the track and ‘buyer beware’ is just as relevant when purchasing an investment online as it is down the street. So in much the same way a property investor may bypass the self-serving real estate agents trying to move properties no one wants, and go straight to a builder or developer for something structurally sound form the beginning, there are also opportunities for your business to buy its website ‘off the plan’ too.
SEO companies in the UK would rather see the internet populated with properly optimised, useful and informative sites and while you can seek their advice on your website purchase, there are also SEOers in the UK who build websites solely with optimisation in mind, waiting for businesses just like yours to add your name to them.