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Is Newspaper And Magazine Advertising A Safe Advertising Strategy

Advertising in newspapers and magazines is the safest and surest way to ensure high level of traffic to your website. Going by the recent figures, print advertising rules over all other advertising methods in the UK. Webwindows, a leading media agency, reasons that newspapers and magazines are a tried and tested source of advertising and having been around for so long, they are an important part of the collective psyche of the people.

Webwindows further feels that magazines and newspapers are safe methods of advertising because consumers know that in most cases only genuine people would pay to advertise. This is not the case with online the online medium for the Internet offers many free advertising channels. This according to Webwindows opens up avenues for fraudulent activities. Advertising on the web has its limitation according to Webwindows. The governments are taking measures to control activity on the Internet but there are still loopholes and people can easily be taken for a ride. That is why, Webwindows, feels that people trust newspapers and magazines more than the Internet, as far as making their purchasing decisions are concerned. The other factor that goes against online advertising, according to Webwindows, is that the cost of online advertising is going up unabated. That is, if people opt for genuine online marketing methods, they would have to pay higher than they would for print advertising.

Given the above discussion it is clear that magazine and newspaper advertising provides for a safe strategy. Consider the case of Webwindows, an advertising agency that makes it possible for small and mid-sized online companies to place a colour advertisement in the weekend supplement sections of seven broadsheet newspapers and important magazines in the UK. The Webwindows page has a collective readership of over five million people every week. So by advertising in the Webwindows page in the newspapers, online companies can reach the right audience, the right market and the key decision makers who can make all the difference to their businesses.

Webwindows suggests that if newspaper an, magazine advertising is done the right way, it can prove to be a highly effective tool of flooding your website with high spending traffic. This is because the people who read your advertisements in the print media, such as the Webwindows page, are reading them because they actually wish to make a purchase from the comforts of their homes. So if you are advertising in magazines and newspapers, Webwindows guarantees that in all probability, you would get increased numbers of web enquiries and significantly more online sales.

The more you advertise in the print media the better the results you are likely to get. Webwindows suggests that to gain the best results a company should repeat its advertisement atleast three times. Again, if you advertise with Webwindows, you can benefit from attractive discounts and packages and customer loyalty programs also. The Webwindows representatives will also help you to draft and design your classified advertisement for maximum results.

Andrew Mogridge is managing director of web windows marketing limited. Web Windows has offered the best value newspaper advertisements in the market for over a decade. For more information, check out his web site at http://www.webwindows.co.uk/

About Emma Gilbert

Working in the marketing industry since 2002. This blog is one of my hobbies.

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