Starting a painting business is a great idea, especially if you have an innate knack for colors and interior décor. It’s actually one of the most in-demand business because the need to renovate and paint homes is always perennial. Every homeowner wishes to make their home look strikingly appealing and for that, they look for reliable painting companies.
But just like any other business, painting businesses are not free of risks. For example, the homeowner may suffer some damage or physical injury due to some negligence on your business while delivering painting services. You may unknowingly damage a property or cause your client to trip on an equipment and injure themselves due to your carelessness.
Such a situation may push your client to initiate a legal action against you to claim a compensation. When that happens, you will have to most likely suffer whopping legal expenses—something that can completely drain out your financial resources. To cope with such an adversity, you need to have public liability insurance for painting companies. To know more about what this type of insurance entails, check here.
However, the domain in which painting businesses operate is quite competitive. There are many players out there who are targeting pretty much the same market as you. As such, you need to set your business apart by adopting the right marketing strategies. Below are a few tips to market your painting business in a highly competitive landscape:
- Reach out to your past customers
It’s true that no all your past customers will require your painting services every now and then. Most of them may require painting once in a couple of years. Of course, they have budget constraints too, and no homeowner would want to keep painting their house.
However, this does not mean that you forget your customers once the job is done. The key to establishing a stable and reputable painting business lies in building customer loyalty. So, you need to reach out to them with new offers and reactivation marketing campaigns. Such campaigns will help you re-establish your bonding with them and build equity in the market.
- Go for referral programs
Getting leads to your painting business is certainly a major challenge that you need to overcome. Most painting businesses tend to make a mistake of adopting a “shallow and wide” marketing approach to generate leads. This is the main reason why they lose out on resources before any results materialise.
One good way to attract quality leads to your painting business is referral programs. For this, you need to approach your past customers who have worked with you and have achieved the desired results. Asking them to refer your business to another person, be it family, friends or colleagues, can boost your credibility and reliability in the market. It can help you reaffirm your painting service quality, something that can help you make immediate sales.
- Go online
Let’s face it: today’s marketing world is driven by technology. People switch to social media networks not only to know more about a company, but also to interact with it. These networks help you establish a one-on-one communication with your existing and potential customers and show your expertise in providing painting services.
To succeed in the online marketing ballgame, you need to create a full-functional, well-designed website that clearly shows who you are and what you do. You need to optimise your website for local search so that potential customers are able to find you when they search for a local painting contractor. You can even leverage online ads, either Google ads or Facebook ads, to widen your reach and generate traffic. Registering on local online directories is also a great way to get soon by people looking for painting services in their residence region.
- Distribute promotional materials
Suppose you still want to go the traditional way. In that case, you have to option to create visually appealing promotional materials and distribute it in a neighborhood that you feel might require your painting services. You can come up with pamphlets and brochures that introduce your painting business and informs people about the kind of services you offer. These materials are actually a great way to showcase your expertise in the field and grab the attention of people.
You can even consider placing a board that advertises your painting business in a high-traffic area. Display signs are a great way to grab eyeballs of people and draw them towards your business. For this, you should choose a location and place a creative sign to boost your business’s visibility. You can even include some testimonials from your customers in your display sign to attract people’s attention passing by the location.
The above are some of the many ways in which you can market your painting business and build a strong client base. To get the best out of your marketing efforts, you should always set aside a budget and track the ROI. This will help you utilize your financial resources optimally and also identify which campaigns are working and which are not.
The Academy for Professional Painting Contractors, Author: Brandon Lewis, The Best Painting Contractor Marketing Ideas are Systems, Avl at: https://www.paintersacademy.com/painting-contractor-marketing-ideas/
Chron, Last Update March 4, 2019, Author: Nicole Long, How to Advertise My Painting Business, Avl at: https://smallbusiness.chron.com/advertise-painting-business-3612.html
Painter Choice, Published on February 15, 2017, Author: Chandler Zieg, 7 Proven Ways to Market Your Painting Business, Avl at: https://paintingleads.com/how-to-market-your-painting-business-7-proven-ways/