Wholesale business advertising presents challenges similar to those other businesses face when they sell to their counterparts. Wholesale businesses sell products and services to retail businesses, and must keep a low profile to protect their identity and pricing from retail consumers by using business-to-business advertising and marketing (also called “B2B” or “BtoB”).
If consumers are able to purchase goods by posing as business buyers or become aware of wholesale pricing, the wholesaler’s credibility could be compromised, losing the faith and business of their retail business customers. Fortunately, there are different methods of advertising to businesses that are not easily found by mainstream consumers. If you are browsing for clothing you will come across some wholesale keywords such as (ever pretty B2B, every pretty B2C, ever pretty drop shipping).
Join business trade associations and organizations. Trade organizations often publish business newsletters, websites and other publications targeted to members that include advertisements for wholesale distributors and other business-to-business companies. Publications are mailed, emailed or subscribed to online; these are where businesses look to purchase wholesale supplies and business services.
Use direct mail. Direct mail was the premier medium for business-to-business marketing and advertising before the Internet, and is still a viable and widely used method. Direct mail allows you to target your advertising to likely prospects in the privacy of their office.
Join social media websites and restrict content access to legitimate businesses that subscribe by invitation. Social media sites allow you to reach large numbers of business customers around the world, open dialogs and collect contact information that you’ll use to fuel leads for orders and other targeted advertising methods such as direct mail.
Create your own company website and restrict content access to legitimate businesses that subscribe by invitation. Although this is similar to social networking sites, your own site allows control over the site design and allows more space to list pertinent information free of social networking site advertisers.