The other day, I was going through Digg and saw an article that was talking about some of the most poorly conceived marketing ideas by some large corporations (9 poorly conceived campaigns, if you want to look at it). The premise behind the ads they were running were based on what they thought the customers wanted to see instead of what the customers actually wanted. The name of this article is an example of this. If the people you are pitching your MLM opportunity to aren’t in the market, then you are wasting your time.
As a result of that, we are going to look over the 3 most important things you must do in your marketing. Don’t waste your money and your time in the wrong places.
First and foremost, you need to understand the demographics of your market. It won’t do you any good to be marketing a weight loss product to skinny people who are under 20 if that is not the key demographic. Half of the marketing battle is to be in the right demographic group to present your message.
Second, have your marketing materials in places where your target demographic frequents. Now this doesn’t mean you have to find a site that is exactly what you are targeting. For instance, if you are marketing your MLM, you don’t have to market only on those kinds of sites. People go other places online. The idea is to find where else they go. The idea goes back to presenting your offer in the right places.
Finally, we have ideas about where our target market frequents and what their demographic makeup is, we must be sure we say the things that peak their interests and speak to their ills. I am not a great copywriter, but I have been fortunate enough to form some outsourcing relationships with some really good copywriters that can handle this for me. Whether you have the means to be able to outsource or not, you must at least know the basics of copywriting so you will know if you are getting quality or just something that has been slapped together. Regardless of whether you do the writing or not, you will need to do some in depth research into your target market to find out what their pains are. You can search for some online forums and frequent them for several weeks to get an idea of what the important items are to your market. If you can understand your markets pleasures and pains you will be able to speak to that in your copywriting and have good conversions.
I have never looked at myself as a super star online marketer, but by sticking to the process above, I have been able to get things going my way. Remember, that the demographic, traffic, and copywriting research you do now is not the end all. You will need to consistently be revisiting these items and keep up with new trends in order to keep seeing success when presenting your MLM opportunity.
Eric McMillan is an online marketer and entrepreneur. To Find Out More About Marketing Demographics For Your MLM Opportunity Click Here. If You Are Sick And Tired Of Struggling To Be Successful And Ready To Get On With Your Financial Freedom, Visit Eric McMillan’s MLM Leads Explosion Today!