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Guest posting is dead and can harm your website

Some of you are aware that Google has penalized guest posting. Despite the fact that Matt Cutts clearly stated two or three times Google’s opinion about guest posting, people continued to do it. MOZ specialists, on their forums, were vouching for this method of getting back-links as being one of the best.

Yeah, it’s true, guest posting was one of most used link building techniques in the 2-3 years. Almost every one who ever accepted a contributor on his blog must of been got spammy e-mails from various “SEO-ers” (quote used with purpose…) all of them containing the same spam: “I have an aaawesomeeee article which fit your niche, bla bla“. Often, that awesome article contained a DO-follow link with no relevancy whatsoever to the article.

As a parenthesis, I don’t think there’s such thing as SEO. Things should flow naturally, exactly like in real life. But, as Robert Gombos, owner of Jasmine Directory opinionated in a post, the Internet is shaped by some extent by the greediness of people to make money, let’s not be hypocrites, you’ll rarely find good Samaritans on the Internet.

Respectable SEO-ers took guest posting to a “higher level”, by creating guest post networks, like PostJoint, (led by the reputable ex-contributor to various highly appreciated SEO oriented websites like SEJ, Ann Smarty) and even charging a monthly membership fee.

On January 24, Matt Cutts, wrote one of those posts people will talk about for 6 months (at least!!!), The decay and fall of guest blogging for SEO.

Basically, people abused guest posting lately and Google consider it just another link manipulation technique. Here’s an except of Matt Cutts’ writing:

Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.  Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. It’s not that way anymore.

The History Is repeating itself: Sponsored posts fell, SEO companies promising the holly grail by submitting your websites to thousands of spam web directories (once again, not each and every directory is spam; if humans are involved to seek valuable resources a web directory is quite helpful for someone searching specific websites), article directories and now guest blogging, etc.

Another parenthesis: a friend of mine got banned from MyBlogGuest because he decided to post gust postings (some of them are really informative) but he no-followed all external backlinks after being manually penalized by Google in January 2014. His PageRank dropped from 5 to 3, filled a reconsideration request, and in two weeks he got back his PageRank and the good rankings.

It’s sad people don’t learn from their mistakes. How can you ban someone from your network when you know he’s doing the things right and you’re wrong? I mean… really now?

Webmasters should of understood by now that there is no such thing as tricking Google. I’ll give you an example: back in 2007 I started a personal blog on which I was opining about various life issues. I never really cared about search engines, PageRank, rankings, backlinks – thus because it was a hobby, I never invested a dime for it. Anyway, slowly, people gathered around me and they wanted to share their own stories. I allowed them to create contributor accounts but, yeah, I heavily moderated every post. There wasn’t any spam, anyway. And guess what, that blog ranks #1 on all search engines for several keywords. Explain that.

So this is what we’re talking about. It’s just funny. 🙂

On the Internet, if you let yourself absorbed by the potential a certain online business can reach, you’ll fail sooner or later. It’s so logical. And simple. As you might figured it out, yeah, I really hate the concept of search engine optimization. And you know why? Because I am aware that each and every attempt to force something to rank higher that it would naturally it’s just unethical.

I don’t wanna go into philosophy, but you really need a certain way of seeing things to archive some quality results, no matter if we’re speaking about the real life or the Internet. You need to able to see the whole picture and do things wisely.

Anyway, the conclusion is this:

  • You can still do guest posting, pay for reviews etc. but ASK for no-follow links. You need to care much more about visitor’s acquisition rather than SERP. And trust me, even if we’re tempted to believe Google is the king on this huge chess table, it isn’t true. Humans tend to love originality, they click on a hyperlink if they’re interested somehow by what that link is pointing to.
  • Don’t expect SEO companies, no matter how reputable they are, to do miracles for you. They’re just a business like any other. They can’t do anything more than you could do, as a webmaster. And everything they do above that, it’s called search engine manipulation. You have all the power to do things right by providing quality. From that point, things are out of your control anyway. You can’t “force” something to become what isn’t in fact. It’s like having a cow and pretend you have a horse. You just can’t. Get a horse and you’ll have a horse. Got it?
  • Don’t listen to so called “experts”. A real expert will not charge you to mention about your business somewhere he has access to. He’ll do it because you’re source deserves to be cited.
  • Stop spamming. You’ll get nothing but a bad image of yourself. Have some balls and proud. You, your happiness, your life, things you love to do, are more important than anything else in this world.




About Emma Gilbert

Working in the marketing industry since 2002. This blog is one of my hobbies.

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