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Easy-to-Use SEO Tools to Improve your Website’s Rankings

Easy-to-Use SEO Tools to Improve your Website’s Rankings

If a website owner or a blogger wants to rank highly in the search engine then this blog will be helpful for them. As through this write up the site owner, content developer or the blogger can know the tips behind getting maximum hits through a search query.

However, first, it is important to discuss something that can get one’s website banned from Google—the issue of plagiarism and the plagiarized content is discussed here. Thus, apart from the grammar check writers have to be aware of the plagiarism issue and check for plagiarism issues.

  • Content Analyzing: How to detect plagiarism?

Google has a zero-tolerance policy on duplicate or plagiarized content. There are several anti-plagiarism softwares available online such as Copyleaks plagiarism checker, DupliChecker, or Copyscape. One can use any of these plagiarism detection tools.

They are handy for avoiding unintentional plagiarism. But according to the experts, the best plagiarism checker online uses sophisticated technology and provides real-time data with 100% accuracy.

It is more thorough in its detection and catches plagiarized contents, which often go undetected by other free plagiarism checkers. Thus, avoiding plagiarism becomes more comfortable when one uses these tools for plagiarism check-in their blog posts.

The best practice to get unique content for SEO is either to write it by oneself or to instruct the content writer or freelance writers to use this SEO check, duplicate content checker tools, and other such tools, before sending one the final product.

  • Google Search Console

Most people use the Google Search Console, also known as the Google Webmaster tool, to track the keywords that their websites are using to achieve a high rank. Therefore, it is important to know the steps of setting up a Google Search Console.

The steps are not that difficult, right beside the ‘queries’ section, the writer can see a section named ‘Pages.’ After clicking on to it one can see those pages where keywords are driving traffic to.

After one has seen those keywords which are driving traffic, it is important to go to the backend of the website and optimize the title tag and the description of the specific pages, and include the ranking of the keywords. Remember to insert the keywords depending on the kind of content, else one may face the problem of keyword stuffing.

The placement of the keywords is important for any content. Hence, the writer should make sure that the title is appealing enough to drive traffic to the website. For instance, ‘5 things one must know before buying Smartphones online’

The more appealing the title and the description the click-through rates for each page get an increase. Thus, driving more method to the site.

  • Google Analytics

Setting up Google Analytics is the next step as it helps people find and use one’s website. However, that’s just scratching the surface, Google Analytics is much more than that as it lets one see the number of visitors one is having on their website in a lifetime.

Apart from that, it gives one a clear picture of the traffic movement within one’s website; for example, if a visitor came to one’s landing page, then went to one’s service page before clicking onto one’s contact page, then Analytics will reflect that.

Google analytics show one the overall behavior of the traffic in detail.

  • Ubersuggest

Ubersuggest is the brainchild of Neil Patel, the famous SEO expert that provides a writer with potential keywords for a blog post or web content.

Google Search Console already provides a list of keywords that a website is ranking for, so why one has to use Ubersuggest? Well, because Ubersuggest gives all the long-term variations of the main keywords.

If a website is already ranking for head terms, it may need long-tail keywords and it makes the search for the long-tail keyphrases or keywords more accessible.

All the website-owner should use this tool in order to integrate those long-tail keywords into one’s webpage. The process of searching for a long-tail keyword is not that difficult, however, there’s just one tiny thing that one should keep in mind.

Keyphrases or keywords should come naturally and should not look like forced.

  • Yoast SEO Plug-in (for WordPress)

Next, there is Yoast SEO Plug-in, which is a Plug-in for WordPress users exclusively. This is indeed the appropriate Plug-in for WordPress users in terms of SEO that help people to optimize the title, description, and web content, following the main keyword.

The tool provides significant input and suggestions when one goes off the track, along with creating an XML sitemap for the website on its own. Here website owner just has to Plug-in it to the Google Search Console.

Thereafter, whenever the website owner releases new content, Yoast SEO pings Google to index and rank it by default. The crucial part is, the user can use it without spending a penny, as it is a free tool.

However, the particular tool has a premium version for paid users, but if they go for a free version too, then also they can gain a lot.

  • is a website that is more essential than one thinks. The reason behind this is because it is associated with the term ‘mobile-friendliness’.

Google has developed a new mobile-first index policy. It is to say that one’s website has to be mobile-friendly. allows the writer and the website owner to check if the website is mobile compatible or not.

Thus, now with this tool, the owner of a website could check how the website looks in different devices with different screen resolutions.

  • Google Page Speed Index

Page speed is among the most vital factors that can make or break one’s SEO endeavors, and Google Page Speed Insights is just the tool one needs to get it right.

Not only Google Page Speed Insight evaluates the loading time of the web pages, but it also provides the user with an entire blueprint of that page. Thus, allowing the user to know why the web page’s speed is low and also help them to know the process of fixing the problem.

Thus, considering it as one of the crucial tools among all, won’t be an understatement in this case.


Large-sized images are one of the primmest reasons to increase the loading time of one’s website. But also, compressing an image is a tricky task in itself. More often, the image quality drops drastically. On the other hand, one can’t let it slow down one’s website.

Compressjpeg is just the tool one needs to escape the dilemma. It shrinks down the size of an image and holds on to its quality at the same time. Thus, one can boost up one’s page speed with the help of this tool.


Well, if a writer is wondering about how Google interprets one’s contents then here is an answer to it. It is not similar to the way human reads a piece of content. Search engines, such as 8 seconds to come to a piece of content, figure out what it’s about, and then go to the next page.

In other words, Google bots don’t read the content linearly as a human does, rather they scan it all at once, and then what they see is a word cloud. is an amazing tool that lets one see how one’s content can look from the eyes of a Google bot.

That way, one can make sure that one’s target keywords are in the focus of one’s content. All one needs to do is copy and paste your text to the site, and they create the word cloud for one’s content.

So these are the 8 free tools which, if used correctly, can make a big difference to one’s SEO outcomes. Moreover, these tools are that they are easy to use. So one should have no difficulty using them.

And to remind one for the last time, take a firm stand against intentional or unintentional plagiarism. One should always remember that high quality and unique content is the backbone of organic SEO.

About Emma Gilbert

Working in the marketing industry since 2002. This blog is one of my hobbies.

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