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Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing

ISBN13: 9780470224489 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Click here to view our Condition Guide and Shipping Prices Product DescriptionWelcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and youll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct explanations will walk you through using Google Analytics, networking with Facebook and MySpace, setting up pay-per-click campaigns, and much more…. More >> Search Engine ... Read More »

Advantages of Video Search over Text

Given all these aspects which make video search more difficult than text search, together with the fact that text search engines are far from perfect themselves, it may be surprising that successful video search systems have been deployed at all. This may be explained by considering areas where video search is less problematic than text search. Although browsing video results sets is more time consuming than for text, the human visual system can process images more quickly than text. Therefore a first level of results set filtering can be nearly instantaneous. Of course this assumes that a reasonable set of ... Read More »

Search engines represent documents by metadata such as title and URL

When generating search results, search engines represent documents by metadata such as title and URL, but they also include a brief summary or extract to enable users to quickly determine if the document is relevant to their query. In the text domain, the operation of extracting representative text segments is straightforward. Regular expressions can be used to efficiently identify text segments matching the user’s query terms, highlight them with markup, and to locate blanks between words to break up long sentences. More sophisticated processing can remove redundancy to form more meaningful extracts. In the video domain, extraction or summarization methods ... Read More »