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6 Steps to Create an Effective SEO Strategy

When it comes to marketing and advertising, businesses should always value substance over style. Yes, it’s fantastic to create eye-catching branded content, but it’s more important to build a marketing strategy that produces consistent results. Indeed, if your current digital marketing tactics aren’t delivering improved SEO performance and boosting your website’s conversion rates, then you’ve got a problem. Fortunately, business owners can follow these six steps to form an SEO strategy that will help them market better in the short and long term: Set Your Goals  Search-engine optimization tactics are designed to increase a website’s visibility. However, any business owner ... Read More »

Types of Google Ranking Drops and How to Deal with Them

It is almost indescribable the excitement of waking up to a significant increase in the ranking of your website on Google. But what of when you experience a massive drop in Google ranking? So many reasons can account for the sudden drop in your ranking, but there is no telling how much damage the drop in rankings can cause to your brands regarding sales, visibility and domain authority. How then do you identify the type of drop that is happening to your site? Fortunately, this article will give you a comprehensive look at the different types of Google ranking drops, ... Read More »

Marketing – Things You Should NOT Do

Marketing can be a strange thing sometimes. There’s a lot you’re supposed to do. You’re supposed to be prominent in the public. You’re supposed to mix promotion with building trust. However, people don’t talk about what you’re not supposed to do. There are things that you should definitely avoid when it comes to marketing. They’re not always obvious, but they exist The problem with this is that a lot of businesses don’t know what to avoid. Obviously, this can present a problem. You don’t want to make a stupid mistake and lose out. To try and help with this, we’re going to ... Read More »

Three Questions to Ask About Your Keywords

There is a reason that keyword research services are in such high demand among businesses everywhere. Keywords, after all, give away their importance in their very names. They are essentially the key to driving customer attraction in terms of your online marketing. Yet the idea of finding the keywords is something that confounds a lot of marketers, for the simple reason that it is hardly an exact science. What businesses have to understand is that it’s not enough for you to do the research beforehand to pick what you think might be the optimum keywords to maximize SEO. Since nothing ... Read More »

The Ultimate List: The Top 10 Online Business Directories

Getting your business seen online can seem like a really difficult task with marketing and technical abbreviations and initials everywhere: SEO, PPC, CPM, CPC! It doesn’t need to be a daunting task though, and there are ways to list your business online that are uncomplicated and can help to boost your brand’s profile to those who need your products or services. The Top 10 Online Business Directories are all listed here, and it’s worth you listing your business is on each for maximum exposure. Google You guessed this one, right? Listing your business with Google will allow your premises to ... Read More »

4 Lessons Lab Equipment and Left-Handed Baseball Gloves Can Teach Us About SEO

Niche markets are some of the most difficult –– yet most lucrative –– areas small businesses can exploit if they properly understand SEO. Often, companies will overlook small markets in their SEO strategy either because they think they’re insignificant and won’t make an impact, or they plain and simple don’t know one exists. Fortunately, we’re here to clue you in on niche markets regardless of whether you run a sporting goods store, or produce Bio-Science tech products. Here are four things every business owner should know about SEO and niche marketing: Your Rivals are Your Resources While every company is ... Read More »