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How your social media strategies and SEO strategies work hand-in-hand

Social media marketing and SEO is indeed a phrase that’s being used together more often than ever before.  We are firmly set in the age of technological and digital convenience where consumers demand fast and easy service.  Services such as banking, online applications and form submissions. Combining social media and SEO is a great way to boost authority and brand awareness to increase traffic, click-though and conversion rates.  It has long been perceived that social media marketing and SEO are two different parts of digital marketing.  However, things are changing and its more beneficial to use them both in conjunction. ... Read More »

Importance of Listing Your Local Business Online

For your local business, it requires more than SEO techniques to reach to a wider set of local audience. You can benefit by listing your business in local online directories like Google, Bing, Yelp, and Yahoo to list a few. Search engines use these directories to provide searchers with results based on your location which helps your website to get viewed in the SERP (search engine results page) . This will help more and more people to know about your business when they search for any of your product that they need. In your listings you can optimize them by ... Read More »

What to Consider before Hiring an SEO Company

The digital market is a vast land of exploration and opportunities. It is the catalyst which helps in developing and establishing a business, but sometimes this too can be quite complex. For most people who have no idea about the digital marketing segment often get troubled while choosing the right SEO services they should be looking for. As they browse across multiple companies who claim to provide best SEO services, they get confused. Companies often promise a lot with their services but what they do is a mystery to many people. Here, in this article, we will discuss and explain ... Read More »

5 Tips for Identifying Negative Keyword for Your Business

Well, keywords help your online content to be found easily by your intended audience. However, they also have the tendency of attracting an unwanted or unintended audience, leading to you getting traffic that is worthless to you. That leaves you thinking you are getting traffic when a significant portion of that traffic was useless. To ensure or restrict the traffic you get to only quality traffic, negative keywords are vital. Negative keywords help you identify the keywords that will attract unwanted traffic so that you can focus on keywords that will get you good traffic. Here are a couple of ... Read More »

6 Steps to Create an Effective SEO Strategy

When it comes to marketing and advertising, businesses should always value substance over style. Yes, it’s fantastic to create eye-catching branded content, but it’s more important to build a marketing strategy that produces consistent results. Indeed, if your current digital marketing tactics aren’t delivering improved SEO performance and boosting your website’s conversion rates, then you’ve got a problem. Fortunately, business owners can follow these six steps to form an SEO strategy that will help them market better in the short and long term: Set Your Goals  Search-engine optimization tactics are designed to increase a website’s visibility. However, any business owner ... Read More »

Types of Google Ranking Drops and How to Deal with Them

It is almost indescribable the excitement of waking up to a significant increase in the ranking of your website on Google. But what of when you experience a massive drop in Google ranking? So many reasons can account for the sudden drop in your ranking, but there is no telling how much damage the drop in rankings can cause to your brands regarding sales, visibility and domain authority. How then do you identify the type of drop that is happening to your site? Fortunately, this article will give you a comprehensive look at the different types of Google ranking drops, ... Read More »