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Marketing and Advertising

How your social media strategies and SEO strategies work hand-in-hand

Social media marketing and SEO is indeed a phrase that’s being used together more often than ever before.  We are firmly set in the age of technological and digital convenience where consumers demand fast and easy service.  Services such as banking, online applications and form submissions. Combining social media and SEO is a great way to boost authority and brand awareness to increase traffic, click-though and conversion rates.  It has long been perceived that social media marketing and SEO are two different parts of digital marketing.  However, things are changing and its more beneficial to use them both in conjunction. ... Read More »

Why is Email Marketing So Important?

There are so many things that you can get for your business, that it can be hard to know exactly what you actually need. However, when it comes to marketing, email marketing is probably one of the most effective ways that you can spread your message, sell your service and create a good relationship with your customers. If you want to establish a loyal relationship with your customers, then email marketing is one of the best ways that you can do this. There are load of different types of software that people use for email marketing, so what is perfect ... Read More »

5 Top Online Directory Sites for Financial Companies

Your financial organization has thrived on its good reputation for years, but is word of mouth enough to support growth in a digital world? Even the most risk-averse financial firms recognize that an old-fashioned referral model only gets one so far in this strange new marketplace. They’re taking steps to position their firms for increased visibility online. The real questions are, what steps should they take, and when? And is “bad” visibility a concern? The answer to the last question is undoubtedly “yes.” The answers to the first two questions are longer, more complex. Every financial firm is unique, with ... Read More »

The Importance of a Digital Marketing Agency

Common utterances among marketing departments of various companies reveal that times and customers are changing. With the ever-growing competition in the entrepreneurial world, it has become difficult for entrepreneurs to fit in the market without using the proper channels of advertisement. The shift has now moved to digital marketing and every company is surrounding itself with a team of experts with solidified skills in so doing. More than ever before, creativity is now what matters for businesses and companies aiming to be at the top of Google searches. It is merely impossible to build recognition without incorporating an agency in ... Read More »

The Ultimate List: The Top 10 Online Business Directories

Getting your business seen online can seem like a really difficult task with marketing and technical abbreviations and initials everywhere: SEO, PPC, CPM, CPC! It doesn’t need to be a daunting task though, and there are ways to list your business online that are uncomplicated and can help to boost your brand’s profile to those who need your products or services. The Top 10 Online Business Directories are all listed here, and it’s worth you listing your business is on each for maximum exposure. Google You guessed this one, right? Listing your business with Google will allow your premises to ... Read More »

Stand out from the crowd at an exhibition

Appearing at a trade show is an integral part of a company’s marketing activities, therefore designing attractive, unique and eye-catching stand is essential.  To create the best trade booth, it is important to pay attention to visual and physical aspects. Booth designs vary now from highly interactive technology driven designs and unique experiences for clients to enjoy. With only an average of a few seconds to engage a customer’s attention, it is imperative to maximise impact to ensure that a client spends as much time as possible on the stand. Seven steps to stand success! Make the most of space. ... Read More »