It is next to impossible for a business, speaker or author to operate at their full potential without using Internet marketing strategies as part of their overall plan. Despite this, while many people use the Internet for their own personal needs, they are confused how they can actually use it to benefit the sales of their own products or services.
Like many others, you may find the Internet overwhelming and have little concept where you should start in the whole process.
Whether you are an author, speaker, or small business owner, the steps you will take to be successful on the Internet are the same, and have changed little over the past 15 years! Where most people feel confused is that most of the resources educating you on a particular strategy in the Internet marketing process spend no time at all explaining how that particular strategy fits into the rest of the process.
Avoid getting caught up on an individual strategy or tactic until you have identified your P.T.A., the basic steps you need to find success on the Internet:
Examine where you currently fit in the Internet marketing process and “plug in” at that point. Is this your first experience with Internet marketing? Or perhaps you have some practical experience, but don’t know how to fit it all together? If you can identify where you fit into the process, you will be better able to plug in to those tools and resources that you need to succeed.
The next step is key to success for speakers, authors, and small business owners to succeed, and that is to find a team that will help you implement the process. The success of your business relies on you being out doing your thing, not sitting at a computer trying to learn everything there is to know about Internet marketing (unless you are, actually an Internet marketer by trade). And, contrary to popular belief, just having a website designed by someone you find on Craig’s List or overseas won’t get you the success you want from your Internet marketing.
Your aim is to find outsourced help that takes time to learn about your situation and needs, as well as demonstrates a high level of knowledge of all areas of Internet marketing. Since your business is always changing, you will benefit from forming a dedicated team now that will grow with you over the years and has the technical expertise to plan your business strategies for now and into the future.
A website alone, without analyzing where you fit into the process will result in not fully realizing the last step of accelerating your success. Learning a few strategies or techniques will only cause to confuse you until you have plugged into where you are in the overall process, and found resources and team members able to lead you to success. Once you have done that, your business success from the Internet will start to fly.
Marty Dickinson is the founder of HereNextYear, Inc., a all in one Internet marketing company in business for 15 years. His specialty is Internet marketing solutions for the small business owner, speakers and authors. Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.