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7 tips of producing a corporate video for your association

7 tips of producing a corporate video for your association

Corporate videos are gaining popularity as the use of social media is increasing. People are now more likely to watch a video than to read the written content. This is because visual content attracts people besides, it is more interesting. But a raw video is not perfect without some touch of editing.

Almost all the companies are moving towards this new change and making corporate videos for their association. But things are different in imagination and planning from the things in reality. Planning a corporate video is way easier than actually making a video on that specific idea. Besides, now all of the brands and companies are moving ahead with their content. In such an era, it is so challenging to cope up with the new trends and manage to keep corporate on top with the help of perfect marketing.

The corporate video must elaborate on the brand details. It should be simple and easy to understand. The main objective of making a corporate video is to advertise the brand in a very unique and appreciable way. This also helps in gaining lead among other competitors as the corporate video solely focuses on your services. The clients, customers and everyone who watches the video believes that your company delivers high-quality products or services. Here are some tips which will surely help you if you are planning to make a corporate video. You can also look up to these tips and tricks which I have learned from my professional experience, even when you have tried making the video but it is not working well.

1. Always hire a professional

Sometimes corporate owners ask their employees to make a corporate video for their association. They do this in order to save some bucks. But instead, the video becomes meaningless and does not bring any profit. In some cases, it can also lead to the loss. If you are planning to get your brand a good recognition then you surely need a  quality video which can attract the audience. Professional videographers have a good idea about the small details which non-professionals usually ignore. They pay heed to the scripts, acting and most of all editing. Besides, they can provide you with multiple revisions to make you happy with the work. Some professional videographers also provide marketing services of the videos they make.  There are various websites which provide online video editing services.

2. Know your target audience

Without the knowledge of your audience, you will not be able to make a perfect video as well as you will not be able to market it. There is certain software which can help you understand your target audience with the help of demographic details. Besides, you can always do some surveys in order to understand which kind of people are getting your product or service and which changes do you need to make in them. After understanding your target audience make your corporate video according to them as they will be the one watching it. Make a strategy to persuade them about your service. Usually, brands use emotional strategy to capture the audience’s attention and also to make them admire your brand.

3. Use a specific yet custom message

You have to be vocal about your brand and your services to let people know about you. In your written or video content explain about your product and service in detail. People want to know the detail. Always remember your content is the way to get the attention of people and if you do not provide quality content you solely fail in attaining the attention of people. There is a famous proverb which I like very much, “Excess of anything is bad”. You can actually apply this proverb everywhere. Now in this context, if you write a long detailed message which does not excite your audience, you will lose customers. But if you send them a custom message, which targets only them then you can gain potential customers which can bring you profit in the near future.

4. Take the opinion of an outsider

You know everything about your company. And so does everybody who works in your company. Then how will you people determine that your video is perfect for the people who have no idea about your company? You may be revolving too much around the specific product or service that you forget mentioning the corporate in your video content. In another case, you may explain every keen detail about the corporate and forget to mention much about the product to excite the customer. So always take the opinion of an outsider after planning your content and again after publishing your content. If an outsider admires your content then it is surely good enough to be shown to the public.

5. Let people see it

Do not tell people about your brand. Do not boast off by talking. It can take away attention. Besides, it can seem pretty bad to others. And most of all, it can also have bad effects on your reputation. So what you should do?

Let people see it. Let them see all the good qualities of your product and service. Let them feel special. People are very visual these days. A very small detail can either make them happy and impressed or make them feel bad about your product. Keep your audience attentive, impressed, astonished and most of all interested by showing them good things about your product or service in the video.

6. Make an emotional connection

Consumers and even other people who are not your customers yet need to feel connected with the brand. With the increase in digital use, people tend to appreciate more the emotional attachment be it with living or non-living thing. This is the tool which you can use for the recognition of your brand. Make people emotionally attached to your brand. And you can do this only when you create the content which is emotional enough to ignite emotions in people. Do not forget at any stage that people are more prone to relations. Add some relation in your content and link it with your brand in order to make and maintain the emotional connection.

7. Make good use of social media

Social media is the new media and medium for everything. You can buy, sell, share, everything on social media. In this era, almost everyone is addicted to using it. It has proven to be dangerous and beneficial. But for you, it can be beneficial if you just know how to use it. Build a social media platform and share your video on it. You will get feedback on social media from which you will get to know about the areas which need to be improved. Besides, by sharing content on social media you actually create a circle which admires you, shares your content and happy about you. This is the main thing to get the attention of people in this era. But remember even on social media people really hate to read long written content. But they can enjoy the interesting video which you have made for them.

About Emma Gilbert

Working in the marketing industry since 2002. This blog is one of my hobbies.

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