Everyone can start as an influencer, but not everyone gets to the top. Do you know why? Some lay a bad foundation for themselves while others just don’t keep the momentum and stay true to their cause. If you really want to an A-list influencer, here’s what you need to do.
Determine Your Niche
The first step in becoming a top influencer is finding a niche. List down your passions. Basically, things that you enjoy doing regularly in which you take a strong interest. It could be gardening, or DIY repairs, or cooking. For some, it’s traveling and exploration. Whatever it is that makes you happy or energized, that’s what you should indulge in and share with your fans. Create content on that niche and focus on it.
Select Your Channels
No influencer can’t succeed across all social networks. You have determine which one works best for the content you plan to share. Focus on one major channel and keep two others active. If you’re sharing lots of pics, Instagram will work best. For how-to videos or instructional clips, stick to YouTube. Facebook works best for sharing new and interesting content that viewers can re-share.
Resonate With Your Audience
When growing your presence, it’s really important that you nurture a meaningful relationship with the people you’re targeting. The best way to do that is to go down to their level. Show them you’re pretty much the same and share many things. Their fears are your fears, their concerns are yours, and you both have the same aspirations in life. In short, speak the language of your audience and walk in their shoes. It’s the easiest way of relating with them.
If you really want to be at the top of the game, be passionate about your niche, cause, or industry. Share knowledge freely, give ideas and practical tips, and break down complex subject matters into easy to digest information. People want value for their time and data bundles and, mostly, they want it for free.
Give, share, educate and in due time then will be happy to buy and recommend any products you’re promoting. Your passion will show through your work.
Have a Social Media Strategy
Just because you have social media accounts doesn’t mean you should post content whenever you like and whatever you like. Figure out the sort of content you want to create for the next couple of months then decide when you’re going to post. Two to three times a week is good for a start. As your numbers grow, you can increase the frequency of posting.
Lastly, you have to keep doing what you do as an influencer. Don’t slack off with regards to content, updates, or engaging your audience. Consistency will show that you’re not just in it for temporary fame or money, but to empower and educate your followers and fans.
The journey to become a top influencer starts with selecting a niche and channels to use. Once you do that, connect with your audience and show passion in what you do. Leverage social media and have a content sharing strategy. Keep doing what you do and you’ll succeed!