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4 Steps to a Public Relations Career

4 Steps to a Public Relations Career

Are you interested in crafting and maintaining a favorable image in the mind of the public for an organization? If so, you may wish to embark on a career in public relations. According to the Bureau of Labor Statistics, this career field is projected to grow at a rate of 6% over the next 10 years. The median pay for a public relations specialist is $28.85 per hour and $60,000 per year.

If you want to get a job working at a Portland public relations agency, it is important to have the right qualities. The job requires speaking before large and small groups of people, so this is a career well-suited to those with outgoing, extroverted personalities. Public relations is also a field that requires long hours, overtime, and sometimes travel.

If you feel you have the necessary qualities and a career in public relations still appeals to you, then here is a guide to the steps often required to launch your new endeavor.

1. Acquire the Required Skills

Every job requires you to obtain a certain skill set related to the work, and public relations is no exception. The skills you will need for your career include the following:

  • Verbal and written communication
  • Listening
  • Organization
  • Problem solving
  • Public speaking
  • Time management

2. Get a Degree

Typically, to work in public relations, you need at least a bachelor’s degree. It is particularly helpful if you study in a field that is related to the work that you will be doing, such as communications, journalism, or business. You may also obtain a voluntary certification, such as a Social Media Strategist credential, that may serve you in good stead.

3. Start Networking

Networking is an important step to finding a job in any field, but it is especially necessary in public relations, which depends so much upon who you know. You can start making the necessary connections by joining a professional organization for public relations specialists. If you’re still a student, you can join the Public Relations Student Society of America. Another option is the Public Relations Society of America.

4. Find a Mentor

In any career field, it is valuable to find someone established in the field who can show you the ropes. In public relations, a mentor may be able to open doors for you that would otherwise remain closed to someone who hasn’t yet obtained years of PR experience.

PR is a challenging career that is not for everyone. However, if you have the right personal qualities and put in the necessary effort, it can be rewarding in more ways than one.

About Emma Gilbert

Working in the marketing industry since 2002. This blog is one of my hobbies.

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