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3 Tips for Direct Marketing

For any business, building a positive and personal relationship with your customers or clients is the key to achieving success and gaining loyal customers who will continue to support your business throughout all of its endeavors. While there are many things to consider when adopting new outreach strategies or thinking of ways to reach current and potential clients, nothing works as well as reaching out to individuals directly via the phone or digitally. Research shows that, although it might seem outdated or take a little extra work, reaching out to clients in a more personalized way is more effective than traditional advertising,  especially digitally (and it’s usually much cheaper, too).

Here are a few tips for reaching out to clients.

Mailing List

Giving customers or clients the opportunity to sign up for a regular newsletter to be sent via email allows you to keep in constant and personalized contact with them. Email lists are proven to outperform other digital marketing strategies like social media advertising. Newsletters can be a great place to share information about your business, promote your products or services,  link back to your website or blog, and more. This is one of the best ways to deliver concise information in a way that is still more direct than traditional advertising.


Telemarketing is one of the most effective ways to reach your customers as it requires direct, personalized contact with them individually. Telemarketing can be an effective tool for promoting specific products or services, building your customer database, and staying in touch with existing customers. This is also a great way for you to receive feedback directly from your clients and let them know their voices are heard, which is shown to improve customer satisfaction overall. Companies like Haines can help you build a telemarketing list and help your business generate more leads.


Customer feedback allows you to understand the areas in which your business could improve, and allows customers to have their voices heard, strengthening the relationship between them and your business. A great way to efficiently receive customer feedback is by sending out surveys. Writing a survey or sending out a quick poll will give you information about your customers’ needs and/or concerns. This is something that can be done via your newsletter for email list subscribers, allowing you to easily reach a large audience and receive their feedback.

Making direct contact with existing or potential customers is one of the best ways to promote and improve your business while building more personal relationships with those who will want to support it. For many businesses, it can be the most effective way to market. Use these 3 simple tips to help you get started with direct marketing, and watch your business grow.

About Emma Gilbert

Working in the marketing industry since 2002. This blog is one of my hobbies.

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