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Any talk about making a profit online will almost always refer to the phrase "niche marketing", often describing it as one of the most effective ways to do this. Basically, niche marketing relates to an area of a market where there are opportunities to make sales to individuals with certain interests and needs. Looking to sell in a narrower niche market can be a more lucrative business model as there are consumers ready to buy from you but with fewer competitors. We will discuss how to become a niche marketer and establish your own profitable Internet business.

Why Niche Marketing Can Make You Money

Any talk about making a profit online will almost always refer to the phrase “niche marketing”, often describing it as one of the most effective ways to do this. Basically, niche marketing relates to an area of a market where there are opportunities to make sales to individuals with certain interests and needs. Looking to sell in a narrower niche market can be a more lucrative business model as there are consumers ready to buy from you but with fewer competitors. We will discuss how to become a niche marketer and establish your own profitable Internet business.

First off, your first task is to locate a moneymaking niche market and as luck would have it, there are websites that can help you do this rather easily. Two of the best web sites to start your search for a niche are Amazon and Clickbank. Here you’ll find plenty of ideas for likely niches. At these sites you will be able to look through the product categories to find ones that are selling stongly and make a short list to be refined at the next stage.

Now it’s time to research a few keywords for your short listed products to see if they are in a potentially lucrative niche. You don’t have to dive in and pay for keyword research software since there are free alternatives. A popular free online keyword research tool is the one offered by Google. The chief aim in keyword research is to start with broad category words and increasingly drill down into longer key phrases that still have a reasonable search volume. Usually these ‘long-tailed’ keywords will have less competition and are the ones you need to be aiming for in your niche market.

Having picked those longer key phrases with good numbers of searches per month, you can now go ahead and find those with the least numbers of websites targetting the same phrase. To do this is simple – simply type the term within quotation marks into the Google’s search bar and press submit. The number of search results that Google returns is an indication of how many web sites out there are using your prospective key phrase. Naturally, a profitable niche will be one without too many competing websites. One advantage of this is that many of these terms can be extremely specific and as such, you may see people that are ready to purchase rather than those simply browsing for information.

Having finished the research and decided on a possible niche market, you can now start to make a site using your list of profitable niche keywords. A quick and straightforward way to build a niche website is by using the WordPress blogging platform for which there are many free templates and plug-ins. If available, you should pay for a domain name that has one of your keywords or phrases which will help to get your website rank high up in the search engines. Don’t use brand names because this may lead to issues later on.

As soon as you have optimized your web site and start to see traffic numbers rise, you can then consider ways to make money from your visitors either for a regular income or with a view of selling the web site on at a later stage.

The author is a search advertising expert – who writes on various SEO subjects such as Ultra Spinnable Articles and Google Sniper 2.0.

About Emma G.

Working in the marketing industry since 2002. This blog is one of my hobbies.

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