An effective RSS feed will communicate a compelling theme that will result in increased traffic to your site. Implementing the simple suggestions described here will make your RSS and search engine optimisation work together for maximum benefits. The first step is to have your theme be strong so that it attracts readers. The most effective RSS feeds will have a balance between keywords and optimization to garner search results and readability to attract and keep human readers.
The main element that will attract a reader to your feed is the channel title. Write it to attract the visitor’s interest. It is important to have your feed be properly categorized by search engines. Search engines use the channel title in indexing and categorizing feeds. Including keywords in the channel title that communicate your site’s theme is an effective technique to capture attention from both readers and robots.
Use the channel description field to elaborate on the general theme of the RSS feed. Make the channel description rich in keywords and phrases for search engine spiders but also make sure it written for human readers. Take some time to compose a description that provides of an overview of the RSS feed’s content.
Just like a well written newspaper headline will attract readers, the RSS feed item titles will help lure readers. Make sure to include keywords to get picked up by searches. Do not include any HTML in the titles and they should be no longer than 75 characters.
Grammar and spelling errors will chase potential visitors away. Take the time to carefully proofread your work. Your objective is to get readers to click through to your site. Therefore, make the items easy for humans to read. It is fine to have it optimized to a certain extent but not to the point where it is not friendly to human readers.
Optimize your anchor text with specific keywords and phrases. This will help in getting your feed syndicated and being re posted by other publishers. A properly optimized anchor text will help in search engine website ranking.
Old items in your RSS feed should be deleted. Feeds that are too large will slow down RSS readers or not display. Perform regular maintenance on your feed items to prune old items.
An effective technique is to use the H1 and H2 header tags to show item titles. Separate URLs with hyphens not underscores. Include keywords in the header tags to optimize your page.
Using an image in your RSS feed is a great way to establish brand recognition. Expert recommend a 88×31 for the size of an image. An image will greatly improve the feed’s appearance in an RSS reader. Warning: make sure to use the full URL of the image otherwise you will get a broken link if the feed is syndicated.
If you use a favicon in your domain’s root directory, RSS feed directories will display your site’s favorite icon. This will focus attention on your feed over those feeds that do not use a favicon. Employing optimization methods will make your RSS feed an effective marketing technique. Taking the time to implement RSS and search engine optimisation techniques will have a great payback in increase web traffic and revenues.
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