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What is a virtual tour?

A virtual tour is a complete 360-degree view of a space. The user can feel as if they’re standing within a space, and then can control their movement within the area. They can look up above them, at the floor below them, and all around. Users are also able to zoom in and out, giving them the ability to focus in on areas of interest. Each virtual tour is usually made up from a number of photographs which are ‘stitched’ together. One the companies offering virtual tours is (check them out).

Where are they used?

One of the most familiar applications of virtual tours is by estate agents. These virtual tours tend to be small scale, and low-quality, as price is the biggest issue.

High-resolution virtual tours that can be viewed at full screen are the best option for any organization for whom quality is important. A hotel group will use virtual tours to show the potential clients the quality of the rooms. Other examples of potential virtual tour customers include conference centers, museums, hospitals, car manufacturers, football clubs, universities, architects and property developers – all of whom benefit by showing off their space to its best advantage.

About Emma Gilbert

Working in the marketing industry since 2002. This blog is one of my hobbies.

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