In the last issue we mention about making use of Facebook Groups for your business. In this issue we are going to talk about the right way to interact with your Facebook friends & fans.
Although people are more or less aware of what proper Netiquette in social media management, the creation and development of Facebook has taken web interaction to a whole new level.
When it comes to Facebook marketing, there are a number of things you have to take into account when responding to people.Each application should be mindfully examined. However you use Facebook, whether for personal or business purposes, consider that your actions online, while not all, can have a big influence within your world. It may be too shallow but for some people, a Facebook account even becomes a basis of making or breaking relationships. There are also some that rant about their bosses, spouses or in-laws online.
Here are a few things to bear in mind when dealing with people online through Facebook, more so if you’re using it professionally.
Know What’s Private And Keep It That Way
Redundant as it may sound, this is the major rule many people disregard. The connection and sense of voyeurism Facebook gives is a tempting entity but you should remember these things have a tendency to backfire you and your business. Would you really want your customers or clients find out that you puke at last night’s wild party? Or is that catty comment that was intended to be an inside joke between friends worth the misinterpretation by others? Realize that whatever that’s learned about you online can have a long-term impact. Personal or professional contacts may stumble on these in the future. If your life is like an open book, think about the consequence of you having to explain to them each and every action you made in the past.
When Using Facebook for Business, Stop Publishing those Game Updates
Unless you’re in middle school, getting those cluttered game updates will tend to frustrate prospective customers. If you still play these games however, it would be best if you not have the updates posted on your wall. To you, it may seem like guilty pleasure. But to others, posting game updates will give you the recognition of being a bit too juvenile. That’s a big no-no when you’re trying to establish solid expertise online.
– Stop Text Posting or Posting when it’s not necessary
?Hd a frikng gud tym at d prty lst nyt? just doesn’t sound well online. Some people may forget that all the characters are at your fingertips and besides, you have a fairly longer character limit, so make use of them appropriately. Text posting is a bit too casual for any person’s taste. The same thing goes for posting nonsense words or mediocre things. And you don’t always have to follow Facebook’s prompt ‘What’s On Your Mind?’ Although everyone is entitled to their own bit of cyberspace, these things have a tendency to get one other people’s nerves in the long run. Of course, you wouldn’t want to annoy your customers and clients.
– Choose Contacts Wisely
Be aware that different updates will turn up on their news feed. Even their contacts will have the chance to see it. So it would be best if you only pick contacts that are specific. Choose direct contacts if possible. Keep in mind that you only have 5000 limit for contacts so choose wisely. If you’re operating a Facebook page for business reasons, you shouldn’t be too quick in accepting friend requests. It would do you good to do a bit of investigation about the contact. You can un-friend some people later on after finding out that they aren’t within your target audience.
Watch out for our next issue. We are going to talk about using Facebook to provide value to your prospects and customers.