Thinking outside of the box and using a different approach to online content is what makes marketing so unique these days. More and more companies are using live streaming to reach their most loyal customers. This method can be a powerful tool when promoting new products, presenting valuable information, and sometimes entertaining.
Web streaming is defined as the ability to deliver live video signals in real-time to web viewers.
Streaming video is commonly used for broadcasting news over the internet. CNN recently used live streaming for the Michael Jackson memorial service. Viewers were able to watch a minute-by-minute, live coverage of the ceremony due to the ability of real time video.
With the sudden appearance of moveable web-cameras, one of the most growing purposes for streaming videos is for video conferencing. This type of web streaming allows individuals to hear the voices and actually see the people they are interacting with. Video conferencing is frequently used by businesses to conduct conferences, meetings and training sessions over the internet.
If companies are serious about investing in web streaming then they should conduct critical research in order to explore the many possibilities that are involved. A few web streaming providers include: Adobe, Internap Network Services, and Microsoft Silverlight Streaming.
Steps to Live Streaming
Select Recording Options Choose a Recording Wizard Choose a File Decide On Your Target Audience Select an Audio & Video Format Choose an Output File Encode your Video Publish Your Video to the Web
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