In case you are considering Joomla for your website, you must take care of few things. This is because of the reason that Joomla is not search engine friendly and you will have to work extra to get SEO done on the website. You need to work on the URL of each page of the website as they contain query parameters which restrict Search engine optimization on the website. The information provided to search engines are also very limited and this does not have good impacts on search engines. So they are not able to rank them properly. The URL of the web page which you want to optimize must be informative and must contain relevant keywords as of the web page. There are following strategies which you can consider in case you want to make Joomla website SEO friendly.
URL of the website
You must take care of the URL of the web page you are considering for search engine optimization and get relevant keywords in the URL so that whenever any search is made using that keywords, search engines are able to index the URL of your website. There are various options available with Joomla which will help you such as you can use default plug-in offered by Joomla which is known as SEF plug-in of Joomla. You have to activate it manually as this is not activated and functional by default.
Title of the web pages
Titles give slight information of what the information on the web page is going to be all about. On Joomla website, the default title is called Home. Search engines are able to rank the websites depending upon the title of the web page. It is highly recommended that the title of the website must be informative and be more relevant to the content of the web page.try to include main and powerful keyword in the page title which facilitates search engines rank them properly.
Meta tags for web pages
It is the known fact that Meta tags have rather lesser impact on search engine rankings criteria as they hardly consider them. However, you need to work on Meta tags of the web page. In order to take care of Meta tags, you need to focus on the description of Meta tags rather than the keywords. You are supposed to write an effective description about the web page and it can be of 150-160 characters long.
404 error page of the website
Most of the error pages of Joomla contain the small description about the error and link to the home page. You are able to customize it and make it more meaningful. You can use the plug-in to do so or you can do it yourself manually. You can include a search function on the web page making it more useful for the visitors and try to include keywords when you are adding more information about the error on 404 error page.
Header Tags in Joomla website
It is recommended that you can use effective H1 tags in the source code of the website . This is going to be considered by search engines and they will be able to recognize that the page is relevant to the keywords specified. There are no harms of including header tags in your website ; they will rather do little SEO work for the website.
SEO has great impact on the performance of website online. The website can be developed using any platform; however, this will require SEO for the promotions of the business and you will get maximum results in the form of online presence and generating revenue.