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Utah Internet Advertising: the Rights of the Self Important Consumer

Like advertisers, marketers and business professionals from many states across the U.S. (and beyond), the amount of resources invested by online Utah advertisers in Internet advertising services are growing every year. After all, Utah has a large entrepreneurial base and a cache of business experts who have made offline business in Utah a rather fierce affair. As truculent as the war has been however it seems that the most cutthroat battle is still ahead: the battle of Utah Internet Advertising.

Leveraging Advertising Power for More Effective Utah Internet Advertising

If your business has been rated well by major search engines or if you have invested in a successful PPC or affiliate marketing campaign you’ve probably glimpsed the awesome power the World Wide Web can have on the success of your humble business. When it comes to advertising and a meagerly small budget however it is hard to know how can you invest in the palmy Utah Internet advertising campaign that every Utah business professional could benefit from.

Utah Internet Advertising that Works

The answer to the Utah Internet advertising question may not be the answer that business professionals want to hear and by no means is it the only one. There are a variety of ways to tackle advertising challenges but the obvious way to be successful in advertisement is to create associations between your products/services and the needs of your customers. Finding the best way to make these cagey connections isn’t easy (especially if you want to remain ethically impregnable) but a simple way to begin is to decide which advertising methodology you want to utilize by observing the current trends of popular and propitious advertisements. The observation of these trends doesn’t have to be expensive. Watching T.V. Commercials for instance can be an easy and inexpensive way of creating your own analysis for your next Utah Internet advertising campaign.

This remainder of this article will focus on one of the current (i.e. From about the 60’s or 70s until the present) advertising trends that is working (and working well) in the United States today. You of course do not have to implement this technique in your own Utah Internet advertising campaign (some Utah professionals might even consider it unethical) but this analysis may help you to observe additional advertising trends that would prove more beneficial to your own Utah Internet advertising campaign.

The Current Advertising Trend of Rights to Indulgence, Self-Importance and Superiority: Would it work for a Utah Internet Advertising Campaign?

Consumers know that advertisers (some advertisers that is) are quick to use the basics of self preservation such as material goods (i.e. greed) and physical intimacy (i.e. sex) greed and sex to attract the average consumer. After all, every person is “susceptible” to these self-preserving needs. However, an online article1 by Richard F. Taflinger, PhD also points out that the concepts of self-esteem or a sense of “self” can contribute to successful material accomplishments and sexual intimacy which makes advertising to the “self” a popular way to kill two birds with one advertising stone! Of course, you might think this type of advertisement might not be used in Utah but if those are your thoughts, think again! Arctic Circle, a Utah based company has already used the technique for television (see below) based advertising and it is very likely that Utah Internet advertising examples are also (or will soon be) made available.

Examples of Self Importance and Self Indulgence Advertisements

A very popular method of advertising today is to create a sense that every human being whether a man or a woman has a right to indulge a sense of self or a sense of self importance and superiority as long as he or she has the means to purchase certain objects (of course the purchase requirement is NOT usually explicit). Examples of this zeitgeist of indulgence and superiority include examples such as the L’Oreal campaign slogan, “Because you’re worth it,”2 which of course infers that every woman (regardless of how much she has to spend) has the innate right to purchase mascara, foundation, eye liner and sparkled lotions. Additional examples of the right to indulgence campaigns include the following examples:

Dove Chocolate– “My Moment, My Dove”3
Hummer– “Restore Your Manhood”4
McDonald’s– “Your Deserve a Break Today”5
Johnny Walker Black Whiskey– “Honor Thyself”6
Cadbury’s Dairy Milk Chocolate– “Award Yourself the CDM”7
Acura– “The True Definition of Luxury. Yours.”8
Braniff Airways– “When you’ve got it, flaunt it.”9

The right to indulgence or superiority doesn’t end with individuals however. Groups can be persuaded to superiority as well. Take for example the United States Army slogan that says, “Some of Our Best Men are Women.”10

Utah self importance advertising includes the Arctic Circle commercial where the young boy drags a trash bag from his home out to the garbage barrel. Once the trash is deposited he is awarded with an Arctic Circle milkshake. Essentially the slogan is “Reward yourself even for small accomplishments.”

What does this mean for Utah Internet Advertising?

For your Utah Internet advertising campaign, you might not choose to invest in the trendy right to self indulgence campaigns. However, it is important to notice what people need and what people respond to in advertisements.

Whatever you choose to focus your Utah Internet advertising campaign on, make sure to do your advertising research first!

1 wsu.edu:8080/~taflinge/esteem.html

2 commentisfree.guardian.co.uk/geoff_mulgan/2006/06/because_youre_worth_it.html

3 confectionerynews.com/news/ng.asp?id=64093-datamonitor-premium-occasions

4 autoblog.com/2006/08/07/restore-you-manhood-hummer-ad-revised/

5 youtube.com/watch?v=GyRLP3rHr7A

6 kristofcreative.com/learning/advertising/company-slogan-collection.shtml

7 scribd.com/doc/11748/Historyofbranding-com-Famous-Brand-Slogans

8 scribd.com/doc/11748/Historyofbranding-com-Famous-Brand-Slogans

9 scribd.com/doc/11748/Historyofbranding-com-Famous-Brand-Slogans

10 scribd.com/doc/11748/Historyofbranding-com-Famous-Brand-Slogans

Marci Crane is a copywriter for Main10″>http://www.main10.com/?”>Main10 in Orem, Utah. For more information in regards to Utah”>http://www.main10.com/advertising/internet_advertising.php?”>Utah Internet Advertising Services, please feel free to contact”>http://www.main10.com/contact.php?”>contact a Main10 representative.

About Emma G.

Working in the marketing industry since 2002. This blog is one of my hobbies.

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