World Wide Web has offered a new platform of business. In the past, hardly a number of business concerns could trade globally. But, with the introduction of web there has been a drastic revolution in the market trends. Today, business companies make websites to reach to the millions across the world. In fact, small business enterprises are equally competing with big multinational companies to make their presence felt in the web world.
Increased competition across the cyber market has sped up the growth of new technological development. The obvious outcome was attempt to devise new ways to make the website more user friendly. E commerce web design became the ideal choice of the business concerns for its flexibility and user friendliness.
One of the most important feature of an e commerce web design is that it is very much user friendly. Moreover, an e commerce website is highly feasible solution for the web owners. Certain basic usability of e commerce website design are stated below:
* Easy product upload – New products of sale can be easily put up on the web page. These new goodies stored in the database of the website is uploaded in no time according to requirement.
* Quick price modification – The prices of goods displayed on the web page can be easily modified. According to the market standards, the prices of commodities are become lower or higher.
* Easy transaction of goods payment – Payment of commodities is done through the Internet. Customer payment is directly deposited in the owners account.
* World market – Websites make an indefinable presence in the global market. Successful e commerce websites create a favorable image of the business company in the eyes of the global consumers.
* Cost effective – An e commerce website is highly cost effective for the web owner. Web owners can trade with their global customers with great ease. These web owners are not harried of setting up business location, manpower etc.
* Fast marketing – Web user can easily shop in the Internet. The products of sale are displayed on screen within seconds. The web users order their requirements through the shopping cart facility.
* Highly convenient – It is the most convenient kind of shopping. The web user can market products according to choice sitting in a remote room from various websites across the world.
* Less time consuming – Internet marketing is very less time consuming. Web users can easily shop within less time.
Ways to make an e commerce web design usable
Business cannot grow if it fails to satisfy the needs and desires of the prospective consumers. An e commerce website must offer easy accessibility to its customers. Some guidelines to design a usable e commerce website design.
“Bill of Rights”: The company must have ready information about the fact that it is working in conformity with the laws of the trade. It is extremely essential to provide the prospective consumers with details that the website has been designed only to meet their needs.
Easy navigation: It becomes essential that an e commerce web design must offer the prospective users the liberty to easily navigate through the web pages. An e commerce websites contains numerous products of sale. The web designers must design according to the needs of the customers. The web users must be able to browse the products of sale through name, price and data with ease.
3. Clear business policies: An e commerce website design of a website must clearly demonstrate the business policies of the company. Make clear conditions with regard to purchase of products, the entire shipping process which is convenient for the user.
Earn trust of the consumers: It really very difficult to earn the trust of the customers. There is no direct communication between the web owners and the users. It important to provide the users with all possible information such as telephone number, postal address.
5. Simple checkout process: Web designers must design the check out process in a simple way. The user must not face any difficulty in the last phase of the transaction process. Generally the users turn to other sites and the obvious result is that there is the web site meets a fatal end.
6. Simple and organized design: A cluttered web design creates confusion in the visitors mind. Web users tend to turn to other sites, which offer easy access. An e commerce web design must be simple and organized so that the web users can easily access the site.
E commerce web design has been witnessing huge technological changes. With increased competition, web designs are constructed to provide the consumers with state- of – the – art facilities to be more at ease. A usable e commerce website design is more attractive to the consumers and the most successful one.