Yahoo has just announced that it will be joining forces with Twitter, the ever popular social media site. To Yahoo users, this will mean getting Twitter feeds through several of the most popular Yahoo website pages, which include the company’s home page. While on Yahoo, customers will be able to update their status and Tweets without having to change sites to do so.
Yahoo will also start offering real time Twitter feeds in its regular search results as well. This collaboration is said to begin immediately even though it will take some time to get the two completely linked into each other. Full integration should be complete by later this year.
Almost all experts think that the collaboration between Yahoo and Twitter comprises a direct answer of the Bing and Google collaboration that was declared late last year. Yahoo had already declared a like collaboration with Facebook last year, and the party hopes that these collaborations will serve to improve their standing in the rivalry with the different major search engines.
While the top executives have declined to speak about how much money will change hands in this exchange, executives have been quoted as saying that there will be no monetary exchange with Facebook for at least the next five years, but the agreement with Twitter is yet to be revealed.
Yahoo is aware of the reality that Google is presently the most popular search engine about the internet, and that their new business deal with Microsoft Bing, and the creation of Buzz, is going to make it yet more challenging for Yahoo to steal market share from Google. Among the strategies that Yahoo has acquired, in order to better their search engine market share, is to join forces with a few of the most popular social networking sites, suchlike Facebook and at present Twitter. Facebook and Twitter both have millions of users, and if a percent of these users change over to Yahoo, then the collaboration will be substantially worth it for the company. Only time will narrate, however, how this scheme runs down.