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Tips to monitor your search engine ranking and position


This means you must come up with a strategy to monitor your

search engines positions. This strategy is crucial to the

success of any marketing campaign. Think of your search

engine positions as your online portfolio. Would you let

your stock portfolio be ruled by chance and market

fluctuations, or would you keep close tabs on your stocks

so you could buy and sell when the time is right? This is

the way you must consider your search engines positions.


Be aware that at first, after you have launched your search

engine campaign and done all the right things to increase

your rankings, you will most likely see a continual upward

climb. What you need to be on the lookout for is the moment

that upward climb reaches a plateau. When this happens,

your search engine position campaign moves into stage two,

the monitoring and protecting stage.


In stage two, do not be concerned about the short-term

fluctuations in your positions. These are similar to the

subtle rising and falling of stocks in a portfolio.

Short-term movement is an integral part of the whole

process. It’s the long-term changes that you must watch for

and prepare to act on immediately.


Analyzing the long-term trends of search engines positions

is imperative. The way in which search engines rank

websites may change at the drop of hat. If you are unaware

of these changes – many of which are subtle yet can be

deadly to your ranking – your position may drop to the

bottom of the list before you can get your bearings. To

prevent this kind of precipitous drop, you must create a

system to monitor your positions on a monthly basis. Devise

a chart to keep tabs on your top ranking positions or your

top pages, and make sure to watch “the market” closely.


Each search engine uses a formula to compute website

rankings. When a search engine changes this formula in any

way, it may raise or lower your ranking. Some search

engines use a number of different formulas, rotating them

so that a formula doesn’t become overused or outdated.

Depending on which formula is being applied, your search

engine position may suddenly drop or rise in rank

Significantly. Therefore, you must check your positions

frequently in order to catch when a search engine changes

formulas and what effect it has on your positions.


You must also deal with your competition – a crucial factor

you must always be vigilant about. Your competitor’s

position may suddenly rise, automatically lowering your

position. Or their position may drop, pushing your position

higher. Each month, expect position changes due to the

continual changes that are occurring in your competitor’s

position, and be prepared to adjust your marketing strategy

to compensate for decreased rankings. Monitoring these

fluctuations will also give you vital information about how

to improve your website to increase your position in search



Of course, you must discern what the most popular search

engines are in order for your monitoring efforts to be

effective. Right now, there are ten popular search engines

those direct most of Internet traffic to your sites. The

challenge you face is that these top ten may change from

month to month.


This means that your must not only monitor your search

engine positions, but you must also keep track of the

ranking popularity of the search engines you are

Monitoring. Find out which search engines people use most

frequently every month and be sure to live in the present!

People are fickle about their favorite search engines, and

it takes constant vigilance to follow their dalliances. The

search engines they loved when you first launched your

campaign may be old news in the next few months. You must

adjust your list of engines according to the whims of the

Internet users. Check out

for a current list of website favorites.


About Emma Gilbert

Working in the marketing industry since 2002. This blog is one of my hobbies.