Creating a webinar is something that you should take seriously if you’re going to do it at all. You want to be creative and use plenty of multimedia. Of course, you also want to make your point or main theme crystal clear. Done right, a webinar is a masterful piece of selling or communications art.
Before you hold your webinar you will have to plan it in detail. Things you need to consider include possible guest speakers, the format, flash media, the soundtrack, the registration process, the promotion process, your budget as well as the webinars objectives.
One great way to put together a highly effective webinar is to conduct a survey in advance. When you start sending out the e-invitations, ask a question such as “What to you is the most important thing that you would want to know about with regard to [the webinar’s general topic]?” You’ll get some different answers back. Organize these answers and grade them on a scale. Make the number one answer the main theme of your webinar; use the other top answers as talking points and transitional points within the webinar. People want to hear about what they want to hear about. They want to be shown things that are important to them, not necessarily the most important things to you. Also, test market some different themes to see what would work best. When you find a tagline, a message, a theme, a phrase that is catching great feedback from people, build your webinar around it and incorporate the top survey responses into that campaign.
Once you have figured out what your webinar will be about you can begin thinking about how you will market it. Now that you know what people on your list want to know about and creating your webinar around this information, your event will become a lot more successful. After all, the best planned webinar in the world will be useless if nobody wants to hear the information it offers. In order to get more people to sign up for your event you can give people on your list the option to invite friends.
Your whole sales and marketing team should at least be asked for input into creating every webinar. They are professionals at reaching people and they know your list. When you create the webinar, allow for as much audience participation as you can without losing control. And always include a Q&A session at the end. This is extremely important; this session is going to help you create your next webinar, your next multimedia marketing campaign, and perhaps your next product or service.