It is very important that you use the proper Search Engine Optimization techniques and avoid Black Hat methods as they will only lead to your web site being removed. If you’ve gotten to the point of finding the proper Search Engine Optimizing techniques, then you know what it means along with SEO Consultants. There are two main techniques used when attracting more traffic to your web site through search engines, they are Black and White Hat techniques. In the past they didn’t differentiate black and white hat methods, however, due to people e overstepping their boundaries and taking advantage the terminology was created and rules were set to optimizing your web sites rating. Eventually web spamming and unnecessary keyword overuse attracted both search engines and searchers in a deceitful manner. So search engines eventually started posing penalties for using Black Hat methods. These penalties can be anything from lowering of rank to total removal of web site from search engine.
When creating a web site and trying to use Search Engine Optimization or have hired a SEO Consultant to assist you with your web site make sure you avoid certain techniques that could possibly get your web site removed. Also, by using Black Hat techniques your web site will get negative reviews over time, along with your company, even after your site has been removed from the search engine.
If you choose to work with a SEO agency, it is important to ensure the company is trusted and only engages in white-hat SEO tactics.
Make sure that you use the correct techniques to get extra traffic to your site. There are several that you must avoid such as:
The technique that you or your SEO Consultant must avoid is the usage of too many unnecessary keywords in your site will get the attention of search engines. Such use of keywords can be either by posting just lists on the site and nothing else. This will do nothing more than create problems to you and your web site, there are ways of Search Engine Optimization that you can use in order to increase traffic to your web site, and creative ways of using the necessary keywords in texts without attracting the negative attention.
Doorway pages are the last Black Hat Search Engine Optimization technique that you must avoid. This technique is primarily used to fool search engines and search engine spiders into giving them a higher listing, and then when a human goes into the page they are led to a different page than what the search engine or spider has ranked higher. At this point however, the search engine spiders have better intuition as to what is considered a doorway page and what is not, and they are usually ignored or easily discovered and promptly removed. Make sure that you and your SEO Consultant steer away from such techniques as they will only cause problems and eventually get your site removed.
Lastly, there are the doorway pages. This Search Engine Optimization technique is primarily used to attract search engines and search engine spiders in order to get higher ranking. Once they have been ranked higher and a searcher clicks on them they are directed to a different page from what the search engine or spider has ranked higher. These pages can see the difference from a search engine or spider searching for it or a human. However, at this point search engine spiders have better intuition and either ignore or remove websites with doorway pages. So make sure that the SEO Consultant that you use for your web site doesn’t use this technique as there’s a good chance your site will not even be listed in a search engine.
As tempting as Black Hat Search Engine Optimization no one profits from it long term and many don’t at all. Yes, for a short period of time your site will be highly ranked, until not only do you lose the customers to your web site and company, but eventually get your web site removed altogether. It’s not worth the risk or time it takes to create. There are honest and White Hat ways that you or your SEO Consultant can optimize and bring up the ranking of your web site.
The main and most important step to good Search Engine Optimization is understanding the process and of course understanding your customers and the viewers you want to attract to your web site. Another way is getting a professional SEO Consultant as they know the proper techniques and approved ways of optimizing your web site. If you are doing this yourself and not using a consultant, make sure that you gather the correct keywords, and properly input them into the content of your web site, as not to impose spamming. Also, learn to use title tags, description Meta tags, as well as learn how to use keywords and phrases in your content and source code. It’s important that you learn the White Hat Optimization techniques which are approved and non deceitful.
Always keep in mind that using deceitful ways of getting attention to your web site through Black Hat Search Engine Optimization methods will give you only short-lived results. If using an SEO Consultant make sure that you research their references well that they only use White Hat methods. If you want a web site that will last long on a search engine and still have good traffic going through it you must learn the proper use of these techniques and avoid the ones that are not approved by the search engines.