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The Fundamentals of Creative Advertising

Product Description
How advertising agencies create successful campaigns * From the creative brief to the campaign–a full overview of the advertising process An introduction to the advertising process, The Fundamentals of Creative Advertising provides students with an understanding of how advertising agencies create and produce ad campaigns. The focus is on the various media available to the advertiser, the thinking and planning behind the campaign, the creative brief, and most importantly, the creative solution and execution of the ad campaign. Interviews with influential advertising professionals and revealing case studies are presented in a clear, thoughtful layout with supporting illustrations and photographs. Authorita… More >>

The Fundamentals of Creative Advertising

About Emma G.

Working in the marketing industry since 2002. This blog is one of my hobbies.

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