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The Advertising Agency Business: The Complete Manual for Management & Operation

Product Description
When the first edition of Herbert Gardner’s The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how to: Start an agency Manage your agency profitably with key financial insights, including expert guidance on determining income and profit; allocating gross income, developing solid billing procedures; identifying key operating figures; developing timely, reliable financial reports for your agency and for your… More >>

The Advertising Agency Business: The Complete Manual for Management & Operation

About Emma G.

Working in the marketing industry since 2002. This blog is one of my hobbies.

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