The phrase “Social Media” is everywhere these days, and if you are like me, you may be a bit unclear about what it actually is… the infamous phrase “I’ll know it when I see it” comes immediately to my mind!
I went looking online for a short, easy to understand definition and found this analogy:
Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, however, you have very a limited ability to share your thoughts on the matter.
Social media, on the other hand, is an active two-way street that gives you the ability to communicate and respond.
As the internet develops and evolves, the various Social Media websites are also growing and changing. Several years ago, MySpace was the place to be but it is now, generally, considered to be on the wane. Likewise, on MySpace, 33% of its users are aged 17 or less.
Ravalry is a relatively new, large community based around knitting with over 1,200,000 registered users. As you would expect, its membership is primarily female and the average member age is not available.
Facebook provides this information about its users:
More than 500 million active users (I recently saw the number 600 million, but it hasn’t been changed yet, on the Facebook site)
50% of our active users log on to Facebook in any given day
Average user has 130 friends
People spend over 700 billion minutes per month on Facebook
As you can see, each Social Media site appeals to and has a different user base than any other site.
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