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Tag Archives: Strategy

Webwindows | Creating an Effective Advertising Strategy

When we talk about advertising, we generally refer to commercial advertising or paid advertising done through traditional channels such as newspapers, magazines, radio and TV. The other advertising medium that has taken the world by storm is the Internet. Advertising, as the term is used today, is then broadly classified under two sections, Traditional advertising and online advertising. Before discussing how to devise an effective advertising strategy, we first need to understand the different types of advertising channels available to us.   As said, traditional advertising channels include newspapers, magazines, TV and radio. Of all these, newspapers and magazines can ... Read More »