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Tag Archives: Optimisation

Search Engine Optimisation UK

Links are what seem to make the internet go ‘round and they certainly make it quick and easy to get from one page to another, or follow up on some background information on offer. However, when it comes to optimising your website and ranking well with major search engines like Google you will benefit from knowing as much as possible about the different links you can incorporate into your website’s design, and what each one can achieve. The two main types of links your website should have to ensure its search engine optimisation, are one way links and reciprocal links. ... Read More »

Online Marketing for Small Business – Organic Search Engine Optimisation Versus Pay Per Click

When you are first deciding on online marketing in order to promote your business online, the main online marketing methods that you will encounter are Organicsearch engine optimisation and Pay per click advertising such as Google Adwords. Organic search engine optimisation and Pay pr click advertising are the two main methods of online marketing. Both these forms of online marketing are aimed at getting highly targeted visitors to your website by making your website rank on search engine results for the keywords that you are targeting. Ideally a business needs to utilise both in order to get the maximum exposure ... Read More »

What Is Search Engine Optimisation?

Search Engine Optimisation or SEO is the process of modifying a website to make it “search engine friendly” with the objective of driving as much traffic to the website as possible. To do it properly you would have to have an excellent understanding of how search engines work and also to be aware of what search terms people are using to search for information that is relevant to a particular website. The website may have to be improved and the content edited to be more relevant and to give it the best chance of appearing on any search listings. For ... Read More »

Technics for Search Engine Optimisation

Many web designers view search-engine optimization (SEO) as a “dirty trick,” and with good reason: search engine optimizers often pollute search engine results with spam, making it harder to find relevant information when searching. But in fact, there is more than one type of search-engine optimization. In common usage, “black-hat” SEO seeks to achieve high rankings in search engines by any means possible, whereas “white-hat” SEO seeks to code web pages in a way that is friendly to search engines. Two years later, I am going to take Brandon’s conclusions a step further. I have been a ... Read More »

Tips for Choosing a Search Engine Optimisation Company

The immense growth in the amount of time people are spending on the Internet, plus the rising cost of pay per click advertising has seen search engine optimisation become increasingly popular over the past 5 years. Many website owners today are investing in search engine optimisation which makes it harder than ever to achieve top rankings in search engines such as Google. The traditional approach to search engine optimisation has been the process of selecting keywords, inserting meta tags and then building some links to achieve first page ranking results in Google. However, in today’s highly competitive online market ... Read More »

A Glossary Of Search Engine Optimisation Terms

The world of search engine optimisation is confusing for the lay reader at the best of times. With specialists bandying about terms that mean absolutely nothing to those without the knowledge, understanding of these terms is essential. Naturally the logical place to start any glossary is with an alphabetical methodology; the hope of this article is to help the lay reader gain an understanding of the search engine optimisation industry giving some idea of how it works, so starting at A: ALT Text/Attribute and Anchor Text. The search engine optimisation industry relies upon ALT text attached to an image ... Read More »