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Tag Archives: Media

Offline Media Advertising Vs Online Advertising

According to Webwindows, a leading media agency in the UK, when it comes to advertising print prevails on the Internet. This view of Webwindows is confirmed by findings by companies such as Google and Deloitte. Webwindows explains these findings by stating that newspapers and magazines are integrally woven into the collective psyche of the people and even in the times of the Internet, they remain the main source of news, analysis and information. Webwindows further states that newspapers are synonymous with trust and quality and so people put more faith in the print media than in any other media. According ... Read More »

All You Need to Know About Media Advertising

Media have been the most oldest and reliable means of advertising. Over the years, many businesses have taken the benefit of this source of advertising and have gained profits. Businesses spend a great amount of money for media advertising but their success also depends on choosing the best advertising media. It is advisable to select that type of media that is most suitable to the product and services offered by a business. What Media Advertising Consist Of? Media advertising consists of various ways of advertising the product. This includes newspapers, television, magazines, billboards, pamphlets, radio, Internet, yellow pages, and direct ... Read More »

Media Advertising Must Adapt to Survive in 2009

Broadcasters, marketers and media buyers agree that, because we now live in a video-on-demand world in which consumers control what they watch and when, the broadcast advertising model is broken.  And while the media industry is still sorting through their predicament on television, perhaps the even more troubling news is that, due to the tough economic conditions the world faces going into 2009, all indications are that online ad spending will dip over the next year.  What can media companies and advertisers do in this floundering ad ecosystem?  The short answer: they will have to change the way advertising is ... Read More »