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Tag Archives: Guide

Webwindows Guide To Effective Advertising

Webwindows, a leading media agency in the UK, recommends that to make the best use of their advertising dollars, online companies should advertise in the print media. Despite the onslaught of the online media, it is to the print media that people turn when they have to make their purchase decisions. Webwindows stand is supported by the latest research findings, all of which clearly highlight the fact that people place more confidence in the newspapers and magazines than on advertisements on the Internet. According to Webwindows, the reason for this is that the advertisements in the newspapers are paid advertisements ... Read More »

Financial Statements: A Step-by-Step Guide to Understanding and Creating Financial Reports

ISBN13: 9781601630230 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Click here to view our Condition Guide and Shipping Prices Product DescriptionNow the best-selling book of its kind has gotten even better.This revised and expanded second edition of Ittelson’s master work will give you that firm grasp of “the numbers” necessary for business success. With more than 100,000 copies in print, Financial Statements is a perfect introduction to financial accounting for non-financial managers, stock-market investors, undergraduate business and MBA students, lawyers, lenders, entrepreneurs, and more. Most introductory finance and accounting books fail either because they are written “by ... Read More »

Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition

Product DescriptionVeteran copywriter Luke Sullivan returns with an updated edition of his irreverent warts-and-all look at the advertising industry. Part how-to book and part exposé, Hey Whipple, Squeeze This is both an insider’s guide to writing great ads and an unapologetic send up of all that’s heavy-handed, dim-witted, and ineffectual in the industry. Updated to include the latest campaigns, this edition presents a real-world look at the day-to-day operations of today’s ad agencies and examines the good, the bad, and the downright ugly ads the industry produces. Sullivan provides pointers, tips, and guidelines on how to write and produce ads ... Read More »

A Project Guide to UX Design: For user experience designers in the field or in the making

ISBN13: 9780321607379 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Click here to view our Condition Guide and Shipping Prices Product Description“If you are a young designer entering or contemplating entering the UX field this is a canonical book. If you are an organization that really needs to start grokking UX this book is also for you. ”  — Chris Bernard, User Experience Evangelist, Microsoft User experience design is the discipline of creating a useful and usable Web site or application—one that’s easily navigated and meets the needs of both the site owner and its users. But there’s ... Read More »

Webwindows Guide To Channelizing Your Advertising Spend

According to Webwindows, a leading media agency in the UK, an ideal advertising strategy should combine the best of offline and online media to derive maximum returns. Both mediums can not function in isolation and Webwindows rightly suggests that small and medium sized businesses should not target just one medium but harness the power of both for better e-commerce results. Given the fact that online sales are on the rise thanks to the comfort level and the easy convenience to shop any time of the day and night, online companies should spread out their advertising spend across the online media ... Read More »

The Essential Guide to CSS and HTML Web Design

ISBN13: 9781590599075 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Click here to view our Condition Guide and Shipping Prices Product DescriptionThe Essential Guide to CSS and HTML Web Design is a special book—it will tell you all you need to know to design great web sites that are standards compliant, usable, and look great, but not overwhelm you with waffle, theory, and obscure details. It is designed to be invaluable to you, whatever stage you are at in your career, with a mixture of practical tutorials and reference material—beginners will quickly pick up the basics, while more ... Read More »