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Tag Archives: Edition

Fundamentals of Corporate Finance Alternate Edition

Product DescriptionThe best-selling Fundamentals of Corporate Finance (FCF) is written with one strongly held principle– that corporate finance should be developed and taught in terms of a few integrated, powerful ideas. As such, there are three basic themes that are the central focus of the book: 1) An emphasis on intuition—underlying ideas are discussed in general terms and then by way of examples that illustrate in more concrete terms how a financial manager might proceed in a given situation. 2) A unified valuation approach—net present value (NPV) is treated as the basic concept underlying corporate finance. Every subject covered is ... Read More »

Investing For Dummies, Fifth edition

ISBN13: 9780470289655 Condition: USED – VERY GOOD Notes: Click here to view our Condition Guide and Shipping Prices Product DescriptionBecome a savvy investor with this updated Wall Street Journal bestseller Want to take charge of your financial future? This national bestselling guide has been thoroughly updated to provide you with the latest insights into smart investing, from weighing your investment options (such as stocks, real estate, and small business) to understanding risks and returns, managing your portfolio, and much more. Get time-tested investment advice — expert author Eric Tyson shares his extensive knowledge and reveals how to invest in challenging ... Read More »

Quicken Starter Edition 2010

Quicken Starter Edition 2010 helps you easily organize your personal and household budget Shows your bank accounts and credit cards in one place Avoid late fees with alerts on upcoming payments Shows exactly where your money’s going–expenses are tracked and categorized automatically Get up-and-running quickly with step-by-step guidance Product DescriptionQuicken Starter Edition Personal Finance Software shows your bank and credit card accounts together for simple money management.Amazon.com Product DescriptionQuicken Starter Edition 2010 offers simple money management and budgeting. Personal finance made easy. Check in anytime to see exactly where your personal finances are for the week, month or year. Click ... Read More »

Advertising Media Planning, Sixth Edition

Product DescriptionThe bible of media planning for more than 25 years, Advertising Media Planning teaches the fundamentals of planning, purchasing, and evaluating the effectiveness of advertising. It also emphasizes today’s rapid proliferation of media choices. This new edition covers the increasing use of nontraditional and interactive media, including interactive television and the Internet. … More >> Advertising Media Planning, Sixth Edition Read More »

Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition

Product DescriptionVeteran copywriter Luke Sullivan returns with an updated edition of his irreverent warts-and-all look at the advertising industry. Part how-to book and part exposé, Hey Whipple, Squeeze This is both an insider’s guide to writing great ads and an unapologetic send up of all that’s heavy-handed, dim-witted, and ineffectual in the industry. Updated to include the latest campaigns, this edition presents a real-world look at the day-to-day operations of today’s ad agencies and examines the good, the bad, and the downright ugly ads the industry produces. Sullivan provides pointers, tips, and guidelines on how to write and produce ads ... Read More »

West’s Business Law, Alternate Edition

Product DescriptionBased on the best-selling WEST’S BUSINESS LAW, this Alternate Edition continues to set the standard for making law accessible, interesting, and relevant to business students. With the perfect balance of tradition and innovation, this benchmark text brings to life the functions and inner-workings of business law in the real world. Rich with classic and modern cases that are summarized rather than excerpted, WEST’S BUSINESS LAW is the ideal text for students entering virtually any field of business. The text is supported by a comprehensive supplements and technology package. The text’s proven approach combines with these resources to create a ... Read More »