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Tag Archives: Demystified

Search Engine Optimization Demystified – Part 2

How do the search engines find web sites? Do they wait for you to submit your site? Not any more. Usually search engines index a site whether it is formally submitted or not. Search engines use automated software robots called crawlers or spiders that move through the world wide web following the hyperlinks, from page to page and site to site, recording what they find as they go. They do this continually, checking back with sites already listed to see if they still exist, to find new pages, and to check for new content. This means that if your web ... Read More »

Search Engine Optimization Demystified – Part 3

Search Engine Optimization Demystified Part 3 – Road Blocks to Search Engines In the first part of this series Search Engine Optimization Demystified – Part One, we examined the players in the search engine optimization game. Understanding the industry helps us to see through the hype and separate the actual workings of the search engines from the mythology popularized by those looking to make a quick buck off of SEO services. In the second part of the series Search Engine Optimization Demystified – Part Two, we looked at how the search engines see your web site. We went through ranking, indexing and ... Read More »

Search Engine Optimization Demystified

Search Engine Optimization Demystified Part 1 – The Players Search engines like Google, Yahoo, Altavista, MSN Search, and others, have become indispensable as personal and business tools for finding what we all need on the World Wide Web. As web site owners, we know that to take advantage of this reality we must optimize our web sites for search engines. However, there is a lot of confusion, misunderstanding, myth, and even fraud in this area. To demystify this topic, and provide the tools to make intelligent, well-informed decisions for our web sites, it is useful to identify the main players, ... Read More »