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Tag Archives: Concept

Advertising: Concept and Copy, Second Edition

ISBN13: 9780393731590 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Click here to view our Condition Guide and Shipping Prices Product DescriptionHow to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways. Ideas are what make advertising great, but they’re elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising. 45 color, 180 black & ... Read More »

The Advertising Concept Book

ISBN13: 9780500287385 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Click here to view our Condition Guide and Shipping Prices Product DescriptionHow do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you want to say it. No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing. Structured to provide both a complete course on advertising and a quick reference on particular ... Read More »

Concept of Shared Web Hosting

After designing of website next important thing is to get it hosted on the internet. The task is not at easy as there are so many companies offering various types of web hosting packages like shared web hosting, dedicated web hosting, managed web hosting etc. Now the problem is which one to use? In general it is considered a good idea to go for shared web hosting if the user is in a small business and wants to save cost. However before finalizing the deal it is good to know what is shared web hosting service and what are ... Read More »