If you want your landing page conversion rate to climb you need to be able to understand what has been working for you and giving you the results you want. There are a lot of different reasons that you might not be getting the sorts of conversion rates that you have been expecting to receive from your landing page but if you look at it carefully and closely you’ll see that every landing page is the same. You just need to split-test the various elements on your page to know what’s helping you increase your conversion and what’s causing it to decrease, and doing this is not rocket science. The purpose of this article is to offer you a clean and clear cut idea about what you can do to make sure that you get the best results possible from your landing page through your split-testing.
You probably know the importance of having the right headline as it can have a big impact on your conversion rate. Multiple tests have shown that by altering the headline even a bit, you can alter the results. In addition to the pricing points, the headlines you put on your page have the most impact on your conversion rate. So do not ignore your headlines when it comes to testing; it’s important to test your headlines as much as possible so that you can get the best results from it as possible. The more you focus on your headlines, the better off you are going to be.
When you promote and sell similar products it is a good idea to run a split-test to see if you can get good results from selling lots of products on one landing page or if you’ll have better results when you give each product its own landing page. The primary aim of a landing page is to get conversions and no matter what, you’ll see that your conversion rate has increased or decreased. So make sure you analyze this important factor and if it works to sell multiple products do that and if selling just one product gets better results do that.
Your headline should have quotation marks and the first letter of every word within it should be capitalized. This has worked for lots of people and it can work for you too but the best way to find out for sure is through running some split-tests. You’ll see a definite change in your numbers when you make small changes like these and those eventually add up to major impacts. Overall, you should take care that you’re not ignoring any split-test opportunity that will help you get better and more profound conversion rates.
Once you’ve started to improve your conversion rate you’ll have a better idea about how making small changes here and there can be really important. Split-testing is an old concept but you don’t see it done by many IMers these days. Try to remember, though, that if you don’t carry out split testing on your landing pages you won’t know how to improve your conversion rate. So put these tips into action and see what kind of results they yield.
For more information about how to effectively split test your landing page visit my seo experts academy blog.