When you’re first starting out, figuring out how to get backlinks, while not the biggest challenge for new webmasters, can nonetheless be a little confusing. Fortunately, it doesn’t take too long to learn the basics. Now, you’ll figure out some of your own tricks and come up with some great ideas on your own as you go, but the following tips should at least be enough to get the ball rolling.
Don’t Linkswap with Just Anybody
Trading links with a high profile site can always help your web visibility. Trading links with a site that hosts questionable content, a site that hasn’t been updated in years, or a site that’s already got dozens of links on their main page probably won’t do you much good. Bear in mind you’ve got limited space for links, and you don’t want to waste precious web space on lousy links.
SEO stands for Search Engine Optimization, and a little SEO know-how is a must for a successful website these days. Back in the early to mid nineties, backlinks were used primarily as a means of navigation around the web, in lieu of any good search engines, but today, backlinks are all about SEO, or keywords, to be specific. If you have anchored text, or linked text, in your web content, make sure that you’re using a hot keyword. Someone looking for a wedding photographer, for example, is going to type “Wedding Photographer” into Google, not “Guy to take pictures while me and the old lady get hitched”.
Never Hesitate to Ask for a Linkswap
A blog that hasn’t had a new entry in three years isn’t going to do you much good. Do a Google search on related topics and see what comes out on top, and then see if those webmasters wouldn’t mind swapping links with you. Okay, sure, you’re just starting out, so what would Google’s top earners want with you? Well, if you can provide some really high quality content, if you have something that would really compliment the other webmaster’s site, or if maybe you just happened to catch them in a really good mood, you never know. So write a list of some top-viewed sites, in order from most to least viewed, and just go down that list trying every webmaster along the way. One link from a hot site is better than hundreds from a bunch of dead sites that nobody’s even checking anymore.
Know Your Competition…
Check out your competitor’s websites. What sites are linking to them? Okay, now go link to those sites. Yes, you’ll be putting your link right alongside a link to your competitor, but at least you’re in the running.
And Last but not Least: Link to the Best
You don’t always get a link back in return for your backlink, but let’s say you run a catering business. Now, Coca Cola, Oscar Meyer and Sara Lee might not be willing to trade links with you, but there’s no rule on the books saying you can’t link to them. When you link to industry leaders, it puts forth an image of professionalism, and improves your online “trust”. This means: Better web visibility. Remember, you’re just starting out, so it can really help to get a little digital karma flowing.
Mike Gates is an online marketer and recommends HostGator for hosting. HostGator is the cheapest web host. HostGator coupons available at http://hostgatorcouponandreview.com/hostgator-coupon.html.