Facebook and other social networking sites’ roles in the field of marketing can not be emphasized enough. A relatively cost effective and easy way to get the word out, Facebook provides businesses with a way to market their products and/or services and build their web traffic.
Just a few years ago, the role that Facebook has taken in the field of direct marketing would be unthinkable. The social networking site is a pool of potential customers for any firm. Millions of Facebook members with differing opinions, backgrounds, desires, and personalities have joined the extremely popular Facebook site to maintain the key professional and personal relationships that dominate their lives. They can add or remove friends to their profiles with the click of a mouse. While Facebook is predominantly known for the role it plays in social relationships, it can also be a rather solid part of a company’s marketing plan if it is used the right way.
Large firms with thousands of employees like Avon, Toys R’ Us, and Electrolux among others have increasingly begun to put up fan pages on Facebook. The people who run these pages post content that discusses the companies’ latest news and product information. Company website urls and other contact details tend to be contained on these fan pages. Showcasing the companies sites on the Facebook pages has the potential to hopefully drive more traffic to the firms’ websites. Many larger companies are increasingly making their customers and potential clients of their pages on Facebook, an aspect which speaks to Facebook’s growing prominence as a marketing tool.
Like large firms, small businesses are also taking advantage of using Facebook as one of the methods to promote their products and services. Facebook has the potential to drive people to their websites and bring them in contact with new potential customers. Best of all, it is free to join, an attractive feature for small businesses as they have less discretionary dollars for marketing activities overall than large corporations do.
An example can describe a small business’s utilization of Facebook to promote itself. A small cafe owner would like to market his or her products and services. With this, he or she starts a Facebook page containing the cafe’s background, as well as pictures of the desserts offered by the cafe. The cafe initially invites his or her friends to join the cafe’s new home on Facebook. Eventually, those friends can tell their friends about the page, and the cycle can continue to a level where Facebook can potentially scope out new customers for the cafe.
Recommendations from other customers have typically been the most potent force for small businesses looking to market their products and services. Small firms tend to be community-based, and many of them are shops that have been in families for generations. Facebook provides many small family-owned businesses with a modern take on advertising via word-of-mouth, a phenomenon that small companies are increasingly using to further their interests.
Companies of all types and sizes are increasingly using Facebook to get the word out about their products and services. It should be noted that Facebook’s role as a marketing tool has been even more profound for small businesses, as they do not have the marketing budget that large firms do, and Facebook does not cost anything to join. Facebook can effectively promote awareness of companies’ activities and products, as well as drive traffic to companies’ websites. These aspects can in turn result in more customers for firms if they use Facebook in the correct manner.
The impact of social networking sites on the world of marketing can not be overstated. These sites are inexpensive and efficient methods that an internet marketer can use to promote a home business products and/or services.